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Last Updated on May 7, 2022 by Work In My Pajamas
It may seem like a huge challenge if you’re looking at marketing your hardware store online. It’s most likely the case that your hardware store is pretty localized and only fit for a certain market. If this is the case, then you just need a bit of a mindset shift.
It can be exciting to figure out how to market your local hardware shop. And it’s definitely not impossible! Sure, it might be easier to market an online store that’s available across the country, but there are plenty of ways that you can market a local hardware store. Read down below to learn more about the things you should consider if you want to take on this challenge.
In This Post:
Your Written and Video Content
First of all, you’ve got to work on your written content. If you have a website for a hardware store, you’ve got to have written content to fill it with or else you’re not providing much value for your visitors. Your store blog should be providing your potential customers with access to your hardware expertise. Go for DIY topics, how-to articles, product reviews, and any other content that helps out your customers and makes them more likely to buy your products.
On the next hand, you should look into video content. Written content is fantastic for getting some customers on board, but a ton of consumers are looking for video content to close the deal. Videos are a great way to showcase your brand or provide some expertise on various topics. Hire a videographer to help out in this case if you don’t have the skills to do it yourself.
Your Social Media Outlets
Even if you are just a hardware store, social media platforms are incredibly important to get the word out about your business and find consumers who will buy your products. Every single business that wants to have a digital presence needs to have accounts on Facebook, Instagram, LinkedIn, and even more “young” platforms like Snapchat and Pinterest. There are various ways that you can advertise on platforms like Facebook and Instagram, where you can choose exactly which locations you want to target with your ads. This is great for local hardware stores like thesharpcut.com that aren’t interested in speaking with people from the other side of the country.
As mentioned briefly in the previous point, online advertising is a crucial way of driving customers to your store. For one, you should definitely think about AdWords as a way to drive consumer traffic. This is great to get your site indexed higher on search engines and have people in your location searching for your store. And of course, you should look into buying some ads on Facebook and Instagram to reach out to more people on your social media platforms.
Making Sure to Keep Up with The Trends
If you want to stay on top of the digital sphere, you’ve got to keep yourself updated with the latest trends in the popular world. For example, the Ice Bucket Challenge a few years back was a great way to any business to show that they care about such a cause. Or you could run a campaign during a US election to show that it’s important for local people to care about national elections and to go vote. Whatever the trend is, your hardware store can easily take advantage of it through social media and connect with many more people than you would otherwise.
See, what did we tell you? It’s definitely not impossible to advertise your local hardware store in the online world. All it takes is some time, extra effort, and you’re going to have more customers coming through your doors than ever before.
