Your company’s website can either make or break your marketing campaign. Since so many companies are shifting the focus from traditional marketing methods to online marketing efforts, it’s imperative that you have a professional and fully functional website. One of the signs that your website is up to snuff is that you have a high website conversion rate that keeps climbing.
Your conversion rate is the percentage of your visitors that take action and buy a product or leave their contact information. For eCommerce, the average conversion rate of a successful website is somewhere around 2%. If your rates are nowhere near this, here are four issues that could be driving your conversion rates down and your bounce rates up.
In This Post:
You Aren’t Optimizing Your Shopping Cart
If you’re selling products online, it’s important to keep your shopping cart abandonment rates down. You can’t avoid having bounce rates, but there’s something that hits you in the gut when you hear that you got so many visitors to the shopping cart and they left it sitting in the aisle. Currently, the average shopping cart abandonment rate is somewhere around 68%.
One way to avoid the abandonment and turn the visitor into a conversion is to optimize your shopping cart. Avoid requiring customers to register or asking too many questions in the checkout page. Be sure that you inspire your visitor’s trust and enhance usability to keep the rates low and the conversions high.
You Aren’t Marketing to Mobile Users
Is your site optimized for mobile visitors? Are you targeting the mobile audience? It’s especially important to be mobile-friendly when you want to be found by local consumers. If you aren’t taking a cross-platform approach and giving users a platform for a good mobile experience, your conversion rates will suffer. This is why it’s important to hire a professional software design expert who can build mobile applications for you and implement them effectively. Experts in web and app development can give your company the marketing boost it needs in the mobile arena.
You Haven’t Optimized Your Site for Organic Traffic
Some people will actually guess what needs to be tweaked and what doesn’t when they are redesigning their website. You might get lucky with guesswork, but generally it’s the Search Engine Optimization best practices that are more effective. You should be testing your headlines, titles, images, structure, design elements and calls to action to see if they are effective. If you are getting better search engine rankings, you’re better able to be found by Internet users actively searching for what you offer. This will most definitely improve your rates.
You Don’t Have Social Media Recommendations
Social proof is technically a recommendation that has been drafted on a social media platform. It’s like having a positive review that can be seen by the whole world. The power of social proof is real. If you aren’t displaying partner logos and product reviews from real customers on your site, you aren’t getting the conversion rates you deserve.
There are plenty of ways to optimize your conversion rates. Start by optimizing your site. Once you’ve don’t this make it mobile-ready and market to mobile users. With the right calls to action, a quality design, testimonials and an optimized shopping cart, you should see your rates go up.