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Temporary businesses are mounting in numbers, popping up in shopping malls, on street corners, at events, and in airports. Brands are recognizing that pop-up shops are valuable to hit on fleeting opportunities, test ideas, and learn from direct experiences.

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Aventura Mall CUR8 interactive pop up back to school experience

There are several benefits of a pop-up establishment like:

Affordability

When compared to retail stores, a pop up shop is small in size and temporary in nature. This is exclusively advantageous for new businesses with restricted funds. They don’t have to look for traditional retail spaces. Instead, they can choose a “more-sales” location with low cost of rent.

Brand Extension

Pop-ups effort to build awareness and extend the brand of a business. Consumers and the media love the hype created by pop up shops. This can be effective for online businesses to provide a way of face-to-face interaction with customers and educate them about core activities, products, and services. This can be particularly useful for a brand that deals in complicated products and aims to capture a significant market segment.

Sells More

A pop-up shop attempts to sell more than an old-fashioned store. It is noted that approximately 95 percent of all purchases are done offline. It can be a valuable opportunity for you to gain from the newest retail channel.