Why a Mobile-Compatible Business Website is Critical to Competitive Success

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Last Updated on October 18, 2014 by Work In My Pajamas

Why a Mobile-Compatible Business Website is Critical to Competitive Success

The ever-evolving nature of technology has forced business to evolve, grow, and change to stay competitive. The typical business requires a website to at least provide information to customers, but many take their websites one step further so that it can be used as an interactive medium meant to foster back-and-forth communications.

With a greater reliance on websites, ensuring that consumers can interact regardless of their device has become an important issue. Let’s examine why mobile-accessible websites have become yet another requirement of businesses.

1. Mobile Devices are Becoming More Popular

As technology becomes smaller, more lightweight and more powerful, so too does it become more economically feasible for the average person to have. Most consumers have a mobile phone capable of surfing the Internet, and many more have smartphones capable of taking advantage of feature-rich media.

The amount of mobile users will continue to increase, which means that potential customers will also increase.

2. Mobile Users Interact Differently

While many smartphones are capable of using the same layouts designed for computer users, they may not react very well to them. Different aspect ratios and resolutions lead to a certain degree of distortion in layouts, which means that certain features may not appear as intended.

More importantly, mobile users may not interact with your website as intended.

A mobile-friendly website will foster optimal interaction from mobile users, which in turn allows you to better interact with them.

3. Mobile-Compatibility Can Increase Overall Functionality

An interesting side effect that many websites encounter once they have been optimized for mobile compatibility is that they seem to work better overall. These websites are less prone to errors, tend to load faster, and result in happier visitors.

This is no coincidence, as images, coding and numerous other details have been optimized in ways that increase the overall functionality of a website. This can further lead to better brand recognition, more positive reception by clients and a plethora of other useful attributes. In the past, a mobile-compatible website was considered a luxury, reserved only for businesses with huge funding. However, nowadays you can even find companies like Progressive Dental Marketing that cater to the needs of small-to-medium dental clinics, as well as other companies that work to build the brands of niche industries.

4. Mobile Compatibility is a Sign of Authority

Industry leaders tend to have mobile-compatible websites to broaden their reach with their users. This has become such a trend that it now is almost a requirement that any business seeking to become an authority in a particular field should have a mobile-accessible website.

Becoming an authority strengthens the marketing and SEO efforts of a business’s website. This can make them more effective, which in turn makes these activities significantly more cost-efficient.

The Importance of a Mobile-Compatible Website

The number of mobile users will continue to increase as more devices capable of using the Internet become more affordable and accessible to the general public. This represents countless opportunities for websites to reach and convert new visitors from demographics that may otherwise be unobtainable, which in turn translates into a direct profit in the long term and a sharper competitive edge.

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