How do you stand out in a potential client’s mind? It can be difficult to make yourself known in a world that has so much content everywhere. In fact, connecting with clients and potential customers these days is harder than its ever been.

You Get a Water Bottle! Why Free Promotional Items Are Effective

That’s why it takes getting a little creative to make a true impact. Investing in free promotional items to give away to consumers is one of the best ways to make a lasting impact with them. Sure, it might cost you a little upfront, but these gifts can actually go a long way towards true consumer engagement.

Just how effective are these little branded gifts? Read on, and we’ll walk you through what you need to know.

Increase Your Brand Awareness

One of the hardest things to do as a new business is to make consumers aware of you. It can cost huge amounts of money to drive advertising into a consumer’s brain in a way that sticks. One of the reasons for this is it takes a lot of repetition.

A person might need to see your ad on TV, hear it on the radio, or spot a billboard multiple times before they really ‘remember’ what your business is and what you do.

But what if there was a way to foster this kind of repetition without the high costs? That’s exactly what a promotional gift can do. No matter what kind of item you give away, putting your brand onto a promotional item can guarantee prolonged exposure to your business.

Next time that consumer has a need, their mind is much more likely to go to your business than to somewhere else. This is why giving consumers an item they might use a lot– like a pen, USB drive, or dog toy– is the best way to take advantage of this opportunity.

Creates Customer Loyalty

People like receiving gifts. This is no secret: you just need to look at the malls and stores around the holidays as evidence. Giving a promotional gift, then, is a great way to create a positive relationship between you and the consumer.

It’s that little extra something that can push you over the edge, and that can make a first-time buyer become a forever customer. In order for this to work, however, you do need to give a quality gift that the individual will actually appreciate.

You can browse products like those at Custom Envy to see what might appeal to your particular brand of customers.

Including the roll-out of these gifts as part of a larger marketing initiative can really drive the point home. Combine your promotional gift period with strong messaging about your brand and what you do, and you just might be able to keep customers coming back again and again.

Free Promotional Items For Your Customers

Giving away free promotional items is one of the best ways to increase your chances of success as a business. While it may be hard to believe at first, this is one of the most efficient and effective ways to get the word out about your company.

Need more tips on growing your brand? Check out our marketing page for more.