Disclosure: This post may contain affiliate links, meaning we get a commission if you decide to make a purchase through our links, at no cost to you. Please read our disclosure for more info.
Last Updated on January 20, 2024 by Work In My Pajamas
Nintendo has managed to take over the pop culture world yet again. This time with their augmented reality game, Pokemon GO. With over 21 million active users, Pokemon GO has already generated 35 million dollars from downloads. But how can you, as a business owner, get in on the action?
1. Drop Lures. A lure in Pokemon GO drives wild pokemon to the area for thirty minutes. These lures are identified on the map by players. Where the Pokemon go, the players go. You can acquire lures by finding them wildly, or purchasing them. But you will be amazed on how many players flock to your lure. As a business, this is a great way to drive some of these players to your storefront.
2. Sponsored Locations. Yes, sponsored locations are coming soon to Pokemon GO. As a business you will be able to have your location appear in real time on the Pokemon GO map. Details are unclear on how it will work exactly, but it will definitely be something to consider.
3. Wi-Fi and Charging Stations. Promote free Wi-Fi service and set up charging stations. The game uses a ton of battery. So with a purchase, customers can charge their phones for free. I know I don’t need any more overage charges on my data plan, and by the looks of the fanatical following, these pokemasters don’t either. Promote this to the users.
4. Organize Events. Plan an event for the Pokemon GO users. Regardless of your industry, the opportunities are endless. All ages play the game. With some brainstorming, you could plan an awesome event to cater to this target demographic.
5. Contests. Hold contests for Pokemon GO participants. Whoever catches the highest powered pokemon that day gets a free product. All participants get ten percent off select purchases. This will drive traffic to your location and increase sales.
As with any digital trend, it is important to implement it into your marketing strategy quickly to leverage the most sales for your business. The Pokemon GO craze is one that can be very profitable but also fun for all ages.
