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Last Updated on August 15, 2021 by Work In My Pajamas
Opening a new online store and promoting it is a challenge not many are ready to face in this growing competition. With the likes of Amazon and Flipkart not giving an inch for the new stores entering in the fray, promoting your new store is becoming more and more difficult. However, when there is a will, there is a way.
In This Post:
How Can I Promote My Store?
The new online stores are still being opened and the owners are trying their level best to promote them. Let us have a look at some of the smartest ways to rise up in the pecking order.
1. Create Personalized Blog for the Store
One of the best and most frequent ways of promotion of any online store is by promotion of the product through blogs. While the blogs can be used in multiple ways like asking some famous blogger to promote your product or giving ads on the most read blogs, the most effective one in my opinion is making a personalized blog. The personalized blog for the store should have topics related to online shopping, specialty of the store, upcoming sell, how to select the best product etc.
However, a blog without good SEO is of no use and this is where the top SEO companies come into play. We will discuss this in detail in the next point.
2. Proper SEO of the Blog for Better Reach
What is the use of the high quality content that you develop if nobody looks at it? Of course, all your effort is going waste then. So, you will have to pair the good content along with excellent Search Engine Optimization. The SEO companies are always there, presenting offers to different firms and ready to take up projects for small as well as big companies. So, try to find a good SEO company and try to optimize the reach of the blog through search traffic. Remember, if someone visits your blog, he is set to visit your online store.
So, the next time any SEO company calls you with a decent offer on plate do not end the call saying you do not need their help. You definitely need the help of an effective SEO company for your store.
Although acquiring new visitors on the store is very important, retaining the older ones is as important as well. If you do not pay attention to your existing customers, there is always someone on the fringe waiting to hijack them. So, share your content very frequently and at a regular interval among the newsletter subscribers that you have. Along with that try to share the content on other platforms as well as every visit increases the likelihood of conversion. So, while looking for new customers, do not forget the ones which you already have.
4. Make the Store Mobile-Friendly
Smartphones and mobiles are where the future of internet lie and this part of the pie-chart needs serious care. No one is going to visit your store if it takes two or three minutes to load a single page. So, the webpage have to be mobile friendly and the loading speed has to be good for the mobile users to be satisfied with it. Again, the SEO Company will take care of this when you hire them. So, hire one soon to make sure you are not losing on the mobile using customers and visitors.
5. Promote Your Product Actively on Twitter
Twitter is the new market for promotion of anything and everything and the use of this Social Networking Site has to be optimized. Post tweets and updates regularly and try to promote special sells as well as blogs.
6. Have a Fixed Plan For on-Site SEO
Keywords and on-site SEO is very important for luring visitors to your site. Make sure that the words like “Best online store” and “Cheapest online store” lead customers to your online store. Again, you are lucky if you have already hired a SEO Company as they will take care of this.
Though gaining popularity for any new online store is a big challenge, these are some tips which when honestly followed can help in the boom of your sales. Try to use these methods effectively and your business is set to grow.
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