Your social media marketing campaign may never be complete without an active Twitter presence. Beyond the short message updates and regular posts about a new house or car, twitter also serves as a conduit for making good money online.
Although the interest might be the same, it’s not every strategy that works on Facebook or Instagram can be effective on Twitter. To actually succeed, you need certain practices, rules and techniques which are peculiar to Twitter as an independent social networking service.
With this in mind, here are 10 powerful tips to monetize your Twitter account.
Sell your tweets
Selling your tweets is one of the quickest ways to make money on twitter. The amount of money you get to earn highly depends on the number of followers you have. People with bigger followership (like celebrities) earn thousands of dollars for a single tweet that promotes the products of sponsors. While you may not earn as much, you can still get by with the few extra bucks that come your way while hoping your follower count improves.
Place affiliate links in your tweets
For long, affiliate marketing has been one of the most rewarding revenue generation methods online. You get to make money by simply generating leads for sponsors or merchants. This is usually in form of commissions which is paid to you by the merchant company after your referral purchases their product.
Twitter allows you to apply many affiliate programs to your tweets. However, the best way to make this work is to send the traffic to your website or blog.
Sell your own brand
We’ve talked about promoting other people’s product through affiliate links. What about selling your own brand? Twitter is also a good place to market whatever you’ve to sell. You can turn your tweet into a sale pitch, but that wouldn’t be enough without a personal website that talks about your product in more details. So consider sending the traffic to your website.
Build relevant links to your website
Building relevant links that direct visitors from Twitter to your website is one of the best ways to gain from your social media presence. While you may not get paid for directing people to your site, there are many things you stand to gain. And one of them is increasing your site traffic. This is a great way to expand your audience reach and improve your ranking on search engines. Beyond the exposure, more traffic indirectly translates to more money. It’s left to you to determine how you’re going to get the money-whether it’s through serving ads, membership programs, affiliate marketing or something else.
Swap tweets to extend your reach
When it comes to making money online whether, on social media or a personal website or blog, your success highly depends on your reach. With more audience, you stand a better chance to make more money. And one way you can expand your audience and turn your Twitter followership into sales is by swapping tweets. You can do this by exchanging tweets with people in the same niche as you. You can tweet about their business or product to your audience and they do the same for you. This way you get to reach new customers with your product(s) without spending any money. You may consider this as an alternative to affiliate marketing.
Build a twitter followership
There’s no way you can make money online without followers. You don’t just build a business and wait for people to come; you have to look for them. And before people can buy from you, they need to come to a point where they can trust you and you would never get there by just standing in the block. So consider establishing a Twitter presence before you start promoting any product or business. Sale pitches are more attractive to users when they come from people they know. You can run competitions every once in a while or share useful information about what you do; all with the aim of building a relationship with your followers.
Have a particular interest
Customers tend to trust you more when you focus all your efforts on a specific industry. They prefer it when you specialize in a particular niche. So instead of playing as the “Jack of all trades”, try to limit your activities to one interest or you risk losing your followers. And if for any reason, you have to promote several businesses, then open different twitter accounts for them.
Take advantage of some great tools
There are many tools available that can help make your Twitter monetizing efforts both easier and more rewarding. These tools can significantly increase your chances of success by making your tweets more effective. But then you need to use the right ones. Some really great tools available right now include Sprout, Tweetdeck, Twesocial, Tweeteev, Hootsuite, and Buffer.
Use Hashtags in your tweets
Using hashtags in your tweets exposes it to both your followers and people who are not following you. This makes it possible to expose your brand or business to people who do not even know about you.
Pay to extend your reach
Sometimes, to make money, you need money. Promoting yourself by “yourself” usually require a lot of courage, persistence and patience. But you can make this faster with paid advertising. It is one of the best ways you can grow quickly grow your follower count. All you have to do is to buy ads that are directed towards people in your niche and then allow twitter to do the actual promotion.