If you are just stepping foot into the affiliate marketing arena or have been on it for a while now and haven’t really seen any sales up until now, and it’s already more than 3 months now, then you will want to get these golden nuggets to help you break through this plateau and start seeing some revenue sneaking on you in the next short while.
You see, most affiliate marketers make lots of mistakes that seem too little to count on the overall performance of their sites but surely cost them big time. They will invest hugely into their sites, time, effort and even money, but nothing seems to work. But, if you are sure to pay keen attention to every aspect of your website, and see that everything is at its best, you can rest assured that you will be waking up to sales almost everyday.
You should see that no ‘loose ends’ are left on your site, as these are the mistakes newbie affiliates make whenever they venture into a given niche. And to be more precise, here are the mistakes that are common across all new affiliates as well as those who haven’t earned a dime off their campaigns for a long time now, and how you should solve them:
In This Post:
Choosing the Wrong Affiliate Program
If you are always chasing the affiliate programs with the highest amount of commissions, then you are going to have a difficult time making sales. Most often, affiliate marketers are inclined to the programs that give them good compensation for their marketing efforts. And you will find them preferring to look at the percentage commission they will be making to the best price for their visitors. This is what makes the actual sale hard to go through.
What clients want is a good place to get good deals for the products they want to buy, and quality products as well. If you can deliver these, you have a successful business at hand. So what should you do about this? Well, it’s simple. Take care of your customers first and then the sales will happen naturally. Make sure you are helping your visitors get the best of what they want, and this will win you trust. And in a short while, sales! And even more of them if you keep helping rather than selling.
Chasing too Many Affiliate Products
Another common mistake, wanting to promote too many products. When starting out every affiliate wants to make as much revenue off their affiliate websites as possible. This is what often leads them to want to promote too many products with the hope they will increase their sales volume. But the problem with this is that, with too many products to promote, it is extremely difficult to have time to give the required attention to each product. And this means that you won’t be able to address each product the proper way to prove that it is the best and have people believe and buy through you.
Basically, you want to focus on promoting a few products that are manageable and capitalize on them. Here is a simple but very profound concept that successful marketers use, it’s easier and better to make more sales of one product than one or two sales a month out of many products. If you use this the right way, you will see the beauty of it.
Not Being Thorough with Product Reviews
As reviews are known to convert the highest, you will find many people wanting to do many of them to see if they could make the sales fast. But they forget that in haste to make money, they leave out one important aspect, and that is thoroughness. People who want to buy want some deep information about the product before they add it to their cart. And if they won’t find the details they want on your site, they won’t mind going to another site to get it there, and making sales there too. And this is something you don’t want to see happen. You could learn more about how to write product reviews then online earning mentor can be a great place for you.
So, if you want to retain the potential clients and have them buy from you over and over again, you will want to be detailed with your reviews, speaking from your own perspective and showing what you are telling them. See that you add more visuals and are accurate with what you are saying, and this will gain you more trust. More trust equates to conversions!
Overlooking the Benefits of a Mailing List
Building a mailing list for your website is another essential element you should not forget to build or underestimate. Often, people feel like building the list is a tedious task and may take up much of their time which they think could be used up in other optimization work. But, you need to know that traffic in your website comes in different levels. Some people already know the product you are promoting, and they are ready to sell. There are also other people who want to the actual product they should pick in a variety of products that do the same thing, and you need to show and prove to them that what you are recommending is the best.
And finally, there are those who are looking for solutions to certain problems they are having, and your products can help them. You will need to show them how they can settle the issue using the product, and also show them why that particular product will work best. You see? Those are just three levels of audiences, and you can regulate and maximize the chances of having all of them buy from you if you get them on the mailing list and slowly have them convert.
Poor Keyword Research
This is the deadliest. Keywords are the backbone of every successful website, and if you don’t get to research for the best keywords for products you are selling, you are losing out on massive benefits. You know, there are keywords which are commonly used by researchers, and others aren’t. And if you want to have many researchers come to your site, you have to plug in the keywords they are using into your site. This way you will be able to catch a good deal of them and make sales from most.
But you only get to know the best keywords with high search volume by doing quality keyword research. You have to spare time to do this. And out of it, you will see the traffic in your website hike significantly just by using more targeted keywords with a huge amount of monthly searches and with low competition.
Not having a Website
This is yet another very costly mistake. Website administration seems like a very hectic job, but I can assure that all the effort that goes into it is all worthwhile. Promoting affiliate products or programs themselves through social platforms, paying for ads, Pay Per Click (PPC) Marketing and other techniques that don’t need a website lack something crucial. I guess that it is the main reason why you will find very few people making a consistent income with them. The crucial aspect they lack is the buyer-seller relationship.
This may sound unimportant by the mention of it, but it greatly counts! A buyer wants someone who will give them a personal inside look at the product, and make them feel they are getting help from someone who has used it, which gives them the confidence in it. But selling through ads feels more like you are pushing the products on them which barely converts.
Not Testing and Tracking Your Campaigns
Testing, tweaking and then testing again should be part of your weekly site administration tasks. And this means that you will need to have a variety of techniques you are using on your website. You should note that not all tactics you apply will work for you. A few will, but not all. While this is the case, you simply want to find the ones that are working and make the most of them. And to be able to scale on the ones that work, you will have to test them and see the feedback they bring. You can do this manually or just use a tracking software; there are many of them out there.
So be sure to test things out, if you get an aspect that is helping you make more, leverage that across all your content, and you will see your revenue soar to greater heights.
And that is just about it. These are simple affiliate marketing mistakes that should be avoided at all cost. If you want to smash through the no-sales plateau and see sales happening, and even get them to become a daily thing, be sure to check in these areas and address each seriously and in the best way you can, with all the honesty and determination.