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Boost your sales and activity with a few easy solutions.
If you’ve ever clicked on a Facebook advertisement before, you may have noticed that you begin to see the same promotion more frequently. This is no coincidence. By clicking on it initially, you’ve demonstrated to Facebook that you are primed to click on the ad again, and therefore more likely to make a purchase (or any type of conversion action) from that seller. Clever tactic, right? You can do the same to help drive a more participatory audience to your site too, whether that means making a purchase, signing up for a newsletter, or responding to a call to action. Here are a few ways to get your audience more involved today:
Customize your lists
Rather than always remarketing to a full list of people who’ve visited your website, create more specific lists that will narrow it down to different types of visitors. This can include visitors who left without making a purchase, visitors who did make a purchase, visitors who lingered on your site beyond the average use, or visitors who filled a shopping cart but did not proceed to checkout. There are plenty other ways that you can formulate your lists; these are simply some of the most popular ones. Using these different lists means that you will be able to tailor your promotions more toward their interests when it comes to logistics like price or scarcity.
Make it more accessible
Incorporating more languages into your advertising can help you to expand to different regions and gain more traffic. But before you opt for this route, it’s important to make that your website is set up to accommodate multilingual users and that your business infrastructure is set up to deliver services to them. This applies to blind users, too—don’t forget to make your website and advertisements screen reader-friendly.
Pay attention to metrics
Use a conversion-tracking tool to keep an eye on which ad placements yield the highest click-through or conversion rates. This will help you to re-assess your advertising budget, allotting the most money to the sites with the best performance while moving away from those that do poorly.
Offer an incentive
One of the best incentives you can offer returning visitors is a product discount. Price is one of the top reasons why someone would visit your page without making a purchase, so communicating to them that the item is on sale can land you that conversion. You can offer the sale through the ad image itself, or greet them with a pop up notification when they return to your site.
Go where the people are
There are two undeniable powerhouses in the world of ad placement: Google Display Network and Facebook. Both have huge audiences of daily users primed to respond to your advertisements. Though while both are likely to increase your traffic, don’t forget to watch your conversion metrics across platforms. Another way to choose an advertising channel is to seek other (yet still sizable) websites and blogs that have audiences with similar interests. For a thorough overview of other advertising channels, check out this guide.
No matter what strategies you use, always remember that there’s a fine line between advertisement fatigue and effective remarketing. You don’t want to expose your visitors to the same ad so much that its effect plummets while your budget takes an unnecessary hit. It’s best to put a limit on the number of times your ads will be shown to different users in a given time frame—it will go a long way for your brand recognition/favorability as well as your business’ resources!
