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This is a busy world and something is always happening around us. The same applies to the business world and sometimes it may be very difficult to stand up to the competitions. That’s why you must rebrand from time to time.
Rebranding is a valid marketing strategy used to reinvent your small business. It includes changing the logo, colours, brand identity and sometimes the look of the whole company. This makes rebranding a serious task and one that will require proper marketing strategy in place. Here are some tips and hints to help you do it right and with minimal stress.
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Do the research
Before deciding on rebranding, you should do an extensive research. It’s very important to be thorough and don’t rush into things. Understand your brand, customers and market better by analysing their connection.
Assess what your customers want, think about your company, what assets you have at your disposal and what your competition is doing. It’s also important to know what your employees’ think about the company and its brand, as well as what do opinion leaders think too. These are all data which will set the parameters for the rebranding and help you better concentrate your focus.
Reinvent your products
Having several products under your roof can be chaotic, especially if they are not similar. Moreover, even if they are, you should reinvent their image and give them a new identity. This way you will refresh the product line and create a modern, attractive look without changing the product itself. Different packaging, letters and messages can do a lot, as well as adjusting the product for the wider target audience. This means that your products must be prepared for social media platforms and for new generations of customers.
Your company mission needs an update
Change of the company mission is nothing unusual in the business world. This happens due to new market trends and demands, the shift of audience and their needs, as well as advancements in technology. For whatever reason, you will, in the end, have to change the mission of your company and realign your brand to reflect it.
Make sure that you re-examined well what parts need to be updated and what you will leave or remove from the company. This will make your job easier and more successful.
Listen to your customers
The needs of your customers changed, and you need to follow suit in order to keep them. Instead of waiting for the sales to drop, communicate with them and note their opinions. People change from generation to generation, even more quickly so in the last two decades. This is all due to the technological improvements and connections via social media.
Sometimes your product will need only small changes, and sometimes you will have to work on the whole product line. However, the best quality control you will get is if you acknowledge the opinions of your customers.
Your competitors are ahead of you
It’s crowded on the market today and competition is fierce. Nevertheless, as soon as you notice they’re ahead of you, start re-examining your brand. Compare the data you have with information on your competitors and figure out what you can do better. A competition is nothing bad. Actually, it can only help you get better for your customers and among your peers.
Launching of new product
If you decided to go with the new product, then you have to start promoting it before it hits the market. This means through giveaways and by inviting bloggers and other opinion leaders to give their honest reviews. In addition, it’s good to start with some discounts and free samples to draw more attention to yourself, especially if your product is common on the market. You can also sponsor public events and create more visibility on the social media.
Rebranding activation event
Rebranding activation event is a marketing strategy-taking place near the end of the rebranding process. The idea is to raise the awareness among the public and use them to enhance the popularity of your rebranded business. These events are best if you let the public participate and have fun. For example, you can invite guests to use HD Booths to take photos regarding your refreshed brand. You can post those photos on social media, tag your customers, use geotags, hashtags and catchy caption to spread the news.
In the end
The makeover is good for business. It keeps you in public focus, attract new customers while keeping the old ones, help you preserve tradition and adjust to market requirements. It will also keep your business alive and keep you in step with your competition.
