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Last Updated on January 20, 2024 by Work In My Pajamas
One of the most powerful marketing tools that a new business can do is showcase their products at a trade show. Top executives often find these shows a powerful way to expand their knowledge. Here are four ideas of why your business needs to exhibit at a trade show.
Meet Leads
The people attending trade shows are usually interested in your product. Therefore, they may make easy targets for sales. Trade shows give you the opportunity to tell potential customers why your business is unique. It also gives you the opportunity to tell people why they should do business with your company. Many businesses also find trade shows a great place to build up leads that can be followed up with after the show.
Listen to Your Customers
Businesses are often so close to their business that they have trouble seeing a product or services weaknesses. Listening to customers at a trade show is a great way to find out what is working and not working for them. Trade shows also give you a way to gauge why customers prefer another product over yours. You may also want to take some time to pose as a customer at your competitor’s booth to see what you can learn.
Networking
Trade shows are often a great place to network with those in related industries. Make a favorable impression, and they may send customers to you that are looking for the products or services that you offer when they cannot meet their needs. Trade shows often have top-notch speakers making them a great place to learn about industry hot topics. Many businesses find it useful to post about their involvement at a trade show on social media building up their followers who were unable to attend, but wish they could.
Positioning
When you arrange to exhibit at a trade show, see if you can arrange your booth to be located next to a related company who may draw crowds. The positive association in a customer’s mind between a powerhouse and your company may be the psychological boost that your potential customers need to try your business. You are likely to also benefit from increased foot traffic. Your booth may even show up in social media posts from the powerhouse helping to build your brand’s name.
It can take quite a few supplies to set up for a trade show. Therefore, most businesses can benefit from hiring a professional moving company, like Wheaton World Wide Moving, to help move trade show materials. Once you get there and get everything set up, though, it’s time to shine!
