Whether you are a local business or a national or global business with a need to target strategically important local markets, you cannot deny the importance of local SEO strategies, for your business. Google is continuously sophisticating its technical abilities to identify high-quality local websites, to enhance the user’s experiences. In order to keep up with the pace, you need to keep reviewing your local SEO strategies thoroughly.
Before proceeding to the tips, let us statistically tell you the importance of attention on local SEO, even if, you work on your overall SEO. 97% of the consumers search online to find businesses and 70% of them use local search to find an offline business.
Keep Consistency in NAP i.e. Name, Address, Phone Number – When you are trying to rank on a local level you must have a registered address for your business and a valid phone number. Keep your information regarding name, address and phone number consistent with your website, social media page, and offline citations. While giving the address of your business, write the valid street name instead of just quoting the postal pin. This helps Google in pointing your exact location on the Google map when someone searches for the business.
Target to Gain Good Customer Reviews – When listing a local business, Google gives a great importance to customers’ review because the reviews give the fair idea of the business. You should not only focus on giving your customers quality service but also encourage them to review your company online. If you don’t know how to approach customers in this regard you might like to take help of SEO resellers who give you on-demand service to strengthen your local SEO.
Develop your B2B Relationships – Another important thing that affects your business ranking on local searches is ‘citation’. If another business, local or national media, news houses etc. cite the name of your business your ranking goes up. So, you need to develop some good B2B relationships.
Responsive Website – To confirm that we are on the same page, let me tell you that responsive website is a website that automatically resizes itself in accordance with the screen of the device being used. With the increasing number of Smartphone, it has been reported that 95% of users use their Smartphone rather than desktops to search for local businesses. Google too has officially announced that it ranks the responsive websites high when a user is browsing through a tablet or mobile phone.
Don’t Forget the Basics of SEO – You should know that local SEO is a sub-discipline of SEO. Therefore, you cannot forget the big picture while focusing on the intricate details of the smaller picture. Keep updating your website with relevant contents with embedded trending keywords of your industry. Build the strong network of backlinks. And, be actively involved with your target audience on different Social Media channels. Additionally, you also need experts who can keep track of technical errors like broken links and error pages.
Hope you gain success in ensuring your business’s position on the top three local results presented by Google to your target audience.