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Last Updated on July 6, 2018 by Work In My Pajamas
Having good website content is a must when it comes to your website. Whether it’s for your e-commerce store, a blog or the website to a charity, content can help your online visibility while providing valuable information for your readers and customers. Without good quality content, your website (and business) runs the possibility of being ignored and, therefore, failing. If you’re in need of updating your on-site content, such as the content on your homepage, product descriptions or on-site blog, here’s a guide on how to go about it.
Deliver Value
Good content is content with value. Long gone are the days where content doesn’t have to mean anything, where the end goal was stuffing as many keywords in as you could. Now, Google focuses on content that offers value and insight for their readers, where their customers are their number one priority, not their profit.
Blog-Friendly Formatting
Blog articles without subheadings are failing to draw in the attention of their readers and keep them entertained. Smaller paragraphs, separated by sub-headings are the ways forward, as using subheadings makes the content more digestible and easier to read and understand. People are living quicker and busier lives, and so they don’t have the time to read a whole block of text in the hopes it’ll answer their questions.
Spellings and Grammar
When reading through something interesting, there is nothing more off-putting than seeing typos, spelling mistakes and grammar issues. Be sure to look up any words you’re unsure of and running your articles through a plug-in like Grammarly. Google is looking for articles that are flawless, and so using the wrong your/you’re could cause not only your readers to flinch, but Google to choose someone else to rank higher in their search engine results.
Use SEO
SEO (search engine optimization) is a crucial element to making your website known, and content marketing is one of the best ways to utilize this digital marketing technique. However, SEO takes patience and time. It is not something you can rush. Therefore, for those who do not have the time to do SEO justice, turning to experts such as Blackbelt Commerce can be a wise choice. By doing so, they can ensure your e-commerce store is properly optimized so that you don’t have to worry about it.
The best SEO techniques include the inclusion of keywords and backlinks. Having keywords that are relevant and natural to your business will help Google’s crawlers to find you and rank you in relevance to certain words. For instance, if you sell men’s shoes, then having the keyword men’s shoes dotted organically around your website can help your position in the SERPs.
When creating your website content, your main aim is to engage with your audience and build your brand. Spend time on your content and have it professionally written and proofed/edited so that there are no issues with spelling and grammar. Hire a professional in SEO, as they can audit your website and suggest the best keywords to use and how to move forward on your business journey to number one on Google.
