The first commandment of marketing remains, “Know thy customer.” And with good reason. In fact, Constant Contact used this concept to transform itself from a fledgling startup to a company that rakes in $285.4 million a year. But how do you get into the head of your ideal customer? Through a persona analysis. Maybe you’ve heard …
Are you a small business owner struggling to create a marketing budget? The average small business spends $400 on marketing. While that may not be a lot to some, to others it’s a lot of money when you’re starting out. If you’re marketing on a budget, you’re in luck! You can save money marketing while …
9 Low-Budget Marketing Ideas for Home-based Businesses That Will Save You Big Time! Read More »
Digital marketing isn’t some secondary part of your business; in the modern business world, it needs to take center stage. Companies usually spend around 12 percent of their revenue on their marketing strategies. This is because it’s one of the strongest ways companies can attract audiences and profits. With good marketing, companies can connect with people …
Trade shows are one of the most profitable B2B media strategies used today. In 2016 alone, they generated over $12.8 billion in revenue. However, as a business owner, you may want more specifics about how exhibiting at a trade show is going to benefit your business. If that’s the case, you’re in the right place. …
Trade Show Marketing: 8 Key Benefits of Trade Shows Read More »
