Marketing

Comparing Old and New: The 10 Most Effective Marketing Strategies

The 10 Most Effective Marketing Strategies

Throughout the U.S., businesses large and small are spending a fortune on marketing and advertising. In fact, many of these businesses spend between 20 and 30 percent of their annual budget on tools meant to increase brand awareness and grow their business. If you’re going to be spending a significant portion of your budget on …

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Persona Analysis: A Detailed Guide on How to Create a Buyer Persona for Your Marketing Strategy

Persona Analysis: How to Create a Buyer Persona

The first commandment of marketing remains, “Know thy customer.” And with good reason. In fact, Constant Contact used this concept to transform itself from a  fledgling startup to a company that rakes in $285.4 million a year. But how do you get into the head of your ideal customer? Through a persona analysis. Maybe you’ve heard …

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