Comparing Old and New: The 10 Most Effective Marketing Strategies

effective marketing

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Last Updated on January 20, 2024 by Work In My Pajamas

Throughout the U.S., businesses large and small are spending a fortune on marketing and advertising.

In fact, many of these businesses spend between 20 and 30 percent of their annual budget on tools meant to increase brand awareness and grow their business.

If you’re going to be spending a significant portion of your budget on marketing, you need to make sure that you’re investing in the most promising strategies.

Not sure where to spend and where to save when it comes to marketing?

Read on to learn about some of the most effective marketing strategies you ought to try implementing today.

1. Blogging

Blogging is a must for any business that wants to have a strong online presence in 2019 and beyond. A blog makes it easier for people to find your business. It also provides you with a platform to educate your audience and establish credibility.

If your customers feel that you provide them with sufficient value, they’ll be more inclined to trust your business over your competitors.

As a result, they’ll think of your business when they need a particular product or service and will be more likely to buy from you in the future.

2. Social Media Marketing

Social media also plays a key role in developing a strong marketing strategy. These days, many people first learn about brands through social media.

If you haven’t taken time to establish a presence on popular platforms like Facebook, Instagram, and Twitter, now is the time to do so.

It’s not enough just to be on these platforms, though. You also need to be active. This means posting on a regular basis and engaging with your audience (responding to comments, liking and commenting on other people’s posts, etc.).

3. Mailing Lists

Mailing lists are a useful tool for connecting directly to your target audience and keeping your business at the forefront of their minds.

A mailing list allows you to stay in touch with people who have expressed genuine interest in your business and your products or services.

The key is to make sure you’re emailing people who want to hear from you. This means only emailing folks who have signed up for your mailing list, rather than spamming strangers in hopes that they’ll take an interest in you.

A great way to get people to sign up for your mailing list is to offer them some kind of free content or access to a weekly or monthly newsletter.

4. Press Releases

Many people — especially new entrepreneurs — underestimate the effectiveness of a well-written press release.

Seasoned marketing professionals, though, will tell you that a press release can be a great tool to get people interested in your business.

You can distribute press releases to keep folks who are part of your industry informed about updates to your company. You can also use them to announce new products or services you’re offering or to recognize members of your team who are doing exceptional work.

These announcements help to create more exposure for your business, especially if you can get them published by the right news outlets.

5. Coupons

Everybody likes getting something at a discounted price!

Sending your customers coupons or discount codes is a great way to boost sales and get people excited about what you have to offer.

People are more likely to remember and stay loyal to a company that offers them a discount a few times a year, even if it’s just a small discount.

You can send coupons and discount codes through your email list or via direct mail (or both).

6. Videos

Video marketing is all the rage these days, and it’s only going to become more popular with time.

Video is similar to blogging in that it provides you with a way to share information and educate your audience.

People love the visual aspect of video marketing, though. They also find that they feel more connected to businesses that engage with their audience via video.

Consider making videos a key part of your marketing strategy to grow your audience and find new ways to provide value.

7. SEO

SEO, or search engine optimization, is crucial if you want people to find your business online.

Search engine optimization is all about using specific keywords and other strategies to help your website rank higher on people’s search engine results pages.

There are lots of tools online that will help you assess and improve your SEO tactics. Many of them are free, too, so there’s no reason not to be using them.

8. Billboard Advertising

Never underestimate the value of a good old fashioned billboard. Billboard advertising might seem antiquated to some people.

Think about it, though. How often do you drive each week? How often do you pass the same billboards when you’re headed to work or running errands?

Billboard advertising, when done well, is a great way to expose your business to more people and get them interested in what you have to offer.

9. Radio Marketing

Radio marketing is another strategy you might want to collect more info on before you count it out.

Depending on your target audience, advertising on the radio might be a great way to reach them and start increasing brand recognition.

Radio marketing is highly affordable, too, so it’s a great option for businesses with a limited marketing budget.

10. Influencer Marketing

Finally, you might also want to consider influencer marketing.

Influencer marketing allows you to work with social media influencers, folks who have a large following and high levels of engagement, to get your products or services in front of more people’s eyes.

It’s a great method for reaching younger customers, and it can be very cost-effective.

Learn More Effective Marketing Strategies

As you can see, there are tons of different effective marketing strategies you can implement to grow your business and spread the word about your brand.

Whether you choose to rely on traditional methods like print and radio marketing or branch out into the digital realm, there’s definitely more than one way to market a business.

Do you want to learn about more marketing techniques you can implement into your marketing strategy? If so, check out some of the other posts of our site today.

This post on promoting your eBay store is a great starting point.

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