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Everyone knows that marketing is one of the most important aspects of running a business. Fail to bring your business closer to consumers and you’ll see yourself be outrun by competition in no time. Marketing channels such as TV ads, billboards and flyers sure are a great option but what to do if you want to market your business in a more creative way? Hold onto your seat because we’ve come up with 5 of the best creative ways to market your business.

Create a viral video

Right now, the internet is all about videos. Get your company’s name or logo in a video that goes viral and you’ll have nothing to worry about. But how do you create a viral video? Cute kittens and marriage proposals sure are a great idea but they’ve kind of been overdone and you might want to go for something more original. Therefore, you should try to come up with your own fun video idea. If you want to go for something different, a how-to video is always a good option.

Utilize hand stamps

Local events are a great place to market your company at. But if you don’t want to go with something traditional like flyers, you could try to use hand stamps as a way of promoting your business. If the event requires hand stamps for readmission, sponsoring these can turn out to be an amazing idea. You can’t tell us that there’s a better way to promote your company than having consumers take a look at their hand and see your logo. The ink will eventually wash off, but the impression you’ve made will be there to stay.

Create a customer birthday program

Your loyal customers can also help you promote your business. If they’re satisfied with your products or services, they’ll be more than ready to recommend your business to their friends and family. However, you might want to give them a little push and a customer birthday program is one of the best ways to do so. What this means is that you should re-engage them by sending them a birthday card or offering them a birthday discount. No matter how you decide to celebrate their birthday, you’ll be strengthening their loyalty and encouraging them to help you find more customers.

Give out stress balls

Promotional products have always been a great marketing tool. Promotional t-shirts and keychains may seem interesting, but you’ll probably want to go for something more creative when choosing the promotional products to give out. For example, promotional stress balls are a fun idea your customers are bound to love. Not only that these little things are designed specifically to help you relieve stress but they can also help you promote your business. They come in tons of different designs which means finding the one you’ll be able to put your logo on should be a real piece of cake.

Start a limited edition

People love to hear the phrase “limited edition” and that’s another thing you can use in your marketing efforts. This marketing strategy can be especially effective if you sell things such as books, clothes, toys or decorations. Basically, what you need to do is come up with a product you’ll start a limited edition of, and spread the word before you do so. Eventually, you’ll have a lot of people waiting for your new limited edition to come out. If you work with an influencer, having them review your limited edition can do wonders for your company.

No matter which of these 5 ways you opt for, you’ll be marketing your business in an entirely different way. Creative marketing ideas like this may be what helps you outrun your competition and grow your business even more.