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Last Updated on April 28, 2017 by Work In My Pajamas
So, why should you invest in marketing automation for your business? This is a question that many business owners and marketers are asking themselves lately. The digital revolution has absolutely transformed how marketing is done. It’s pretty much impossible for one marketer or even a team of marketers to keep up with the entire marketing process. It’s much more effective for businesses to automate their digital marketing processes to make the flow more efficient and to save money in the long-run.
And from our research, there’s one marketing automation software that beats out the rest: GetResponse. Keep reading down below to learn more about the top features of GetResponse and our full review of this software.
In This Post:
Email Marketing Planning
Email marketing is an essential part of any company’s successful digital marketing strategy, so that’s the first thing we’re going to talk about when concerning GetResponse. This software comes with a great workflow planner that will allow you to plan exactly what happens with emails. It works with a “if this, then that” system, in which you can set conditions and triggers to determine when emails are sent. The best part about this is that once you set the email templates, determine the triggers, and set the timing – you don’t have to worry about anything! It’s completely planned and ready to go.
Automated Email Marketing
Sure, every single marketing automation software is going to come with automated email marketing as a key feature. However, GetResponse goes one step further with the following features:
- Access to thousands of stock images for your emails
- More advanced functionality, including segmentation, tagging, and scoring
- Templates for sign-up forms that you can easily add to your website
Landing Page Builder
This feature is going to save you some serious time and energy when planning your marketing strategy. These templates provided by GetResponse are designed by professional marketers who know what they’re doing and how to get results. There are plenty of categories to choose from, so you’ll be able to choose a landing page template that works best for your business.
Webinar Software
It’s true that many entrepreneurs don’t touch webinars. That’s because most people just don’t know how to properly conduct them or set them up. However, with GetResponse, all of that mystery is taken away. Within minutes, you are going to find yourself with a great webinar that will convert people to paying customers or improve your current customer base. This is a key part of the GetResponse toolbox that we love.
Website Traffic Tracking
One of the top features that we love from GetResponse is the ability for you to track the consumers who are visiting your website. This allows you to see exactly where they are clicking, who they are, how long they are spending on the site, etc. With this information, you can better design your website to fit your customers and ensure they make the final purchase.
Survey Service
One of the most important parts of running a business is getting information from your customers. And this can be tough to do when you don’t know how to properly put together a survey to get their opinions on your products and services. With GetResponse, you can easily put together any number of surveys to send out to your customers and see what they are thinking.
A/B Testing
Sure, OK, you know that you need to send out surveys to your customers, but what exactly do you say? With GetResponse, you will also get access to the feature of A/B testing, which allows you to test various templates to see which one is going to work best. This is going to ensure that you’re sending out the right survey that’s going to actually get answers.
And there you have it! Because of all of these features and more, we totally recommend GetResponse for all of your marketing automation needs.
