The internet has transformed our lives beyond recognition. One of the most significant impacts has been on the way that people work. It has given rise to a new breed of entrepreneurs who can run their own business from the comfort of their home and work flexibly within the hours that they choose. The constraints of working 9-5 no longer bind people to an office.
However, with this new opportunity comes new challenges, and often people struggle to harness the full power of the internet to grow their business.
Who is your target market?
People often make the mistake of being too generic with the type of audience that they want to reach. Not all visitors are created equal! While you want to increase the audience numbers, you need to be specific about who you want to attract. This way, you can concentrate and focus on targeting people who are most likely to be interested in the products and services that you provide.
The best place to start is by looking at your current customer base. Find out about their demographics, what their likes and interests are, and where they hang out online. You will be able to create profiles of your ideal customers and use them to develop a marketing strategy that will help you to connect.
Targeted marketing requires you to segment your ideal customers into groups who share traits so that you can match their needs and requirements with the products and services that you offer. Examples of marketing segmentation include:
It’s a way of focusing your marketing on specific groups of consumers and means that you can tailor the marketing to appeal to their characteristics. It’s a cost-effective option to increase the audience of your business. Experts at Digital Mark Group can help you to develop a strategy that is bespoke for each targeted market and supports your business goals.
Optimize your digital presence
Now that you know your target audiences, the data can be used to inform your website optimizations. Everything that you include on your site needs to add real value to the visitor, but it also needs to provide the search engine bots with clear information to help them understand what your business is about.
Organic search is still the primary way that searchers will find out about your business and you must keep this at the forefront of your mind. Your choice of keywords, how you label the images, title tags, meta descriptions, and the content that you include all significantly impact your ranking on the search engine results pages.
Use your customer profiles data to curate content that is attractive, relevant, and shareable on your social media platforms. It’s a great way to increase the business’ exposure and boost customer engagement and loyalty.
Reaching new online audiences takes time and effort, but it is essential to the success and longevity of your business. Use website and social media metrics to guide you as to what has been successful and what didn’t work as well, and you will soon be able to devise a digital strategy that benefits your business.