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How to Improve Your Business’s Ranking on Google Search

It’s important that you regularly work to improve your business’s ranking on Google Search. Especially with new businesses that are just getting into marketing on search engines, it’s essential to the success of your business that you work to improve your Google ranking. Here are a few ways you can improve your ranking on Google Search:

Use Long Tail Keywords

To improve your business’s ranking on Google Search, it’s smart to use long tail keywords. These kinds of keywords generate less search traffic but have a much higher conversion rates than others. Plus, they’re more targeted and generally less competitive than shorter keywords. If you recently created a website for your business, it would be best to implement long tail keywords to improve your Google ranking.

Make Sure Your Site Is Responsive

A slow website will reflect poorly on your business. You should make sure your website is responsive for you and your customers and to help with search engine optimization as well. Believe it or not, slower websites tend to rank lower than more responsive ones. This is because people who visit unresponsive sites usually view fewer web pages.

Guest Post on Similar Blog Websites

You can improve your business’s ranking on Google Search by guest posting on other people’s websites. However, just make sure you’re allowed to write down what company you’re from, or else it will be all for nothing. The great thing about guest posting is that you’ll be able to take their audience and divert it to your site. Just make sure the blog you write properly reflects your company.

Hire an SEO Professional

If you’re having trouble getting your business’s ranking on Google Search where it needs to be, you should consider hiring an SEO professional, such as those at Shaw Media Marketing, to give you a hand. An SEO professional can help you set SEO goals and explain the process of how to get there. Especially if you don’t have time to focus on your business ranking, you can delegate this task for them to handle.

It’s important you regularly work on improving your business’s ranking on Google Search. However, when you take out tips into consideration, you can improve the amount of traffic that goes to your site, including your conversion rates as well. By using long tail keywords, making sure your site is responsive, guest posting on other people’s sites, and hiring an SEO professional, you can work on improving your business’s ranking on Google Search.