Do you want to become a better digital marketer? Are you one step away from working for yourself?
The world is now full of useful information, most of it digital. However, there are thousands of print guides that can help you in your career. If you’re a marketer, digital marketing books are a great way to refine your knowledge and skills.
If you’re ready to become better at what you do, keep reading for a list of resources you need to check out.
In This Post:
1. Digital Marketing for Dummies
The Dummies series is known for making instructional guides for any topic any every skill level. Their digital marketing guide is a comprehensive crash course that contains up-to-date terms, concepts, and tools for becoming a successful online marketer.
All Dummies books are written in a simple format to ensure any reader can digest the concepts being explored. For example, their guide explains paid ad channels through bite-sized sections. Each section refers to the most current technology being used in the industry.
Any given section establishes terms you need to know and gives readers applications for each concept. If you’re focusing on organic search, for instance, this Dummies book will explain in-depth what organic search is and how you can use it to make your business known to selected audiences.
This is a great option for beginner digital marketers. It’s also simple enough to be used as a company resource for training or general advice.
2. Future Marketing
Future Marketing is a marketing guide for businesses entering the new age of technology and Big Data. It works as a tool for social media consultation, digital marketing, and ad development.
The thesis of Future Marketing relies on changes in culture and social connection to refine marketing strategies. This guide is an exploration of the world at large and doesn’t restrict itself to linear marketing solutions. If you want to become a better digital marketer, Future Marketing can help you build your understanding of how corporations and audiences think.
Lastly, this book acts as a rule stick for impending changes in the next 20 years. Author Jon Wuebben predicts how today’s marketing strategies will be replaced by future trends in media, consumerism, and the internet at large.
3. Made to Stick
Made to Stick is all about making your brand or company idea persist. This book explores the many ways to make your idea last across audiences for many years. The author takes a diverse approach to exploring digital marketing, casting a wide net over social psychology, technology, and brand theory.
Made to Stick is a worthy title if you want to grow a popular brand. Moreover, this book helps readers build a stronger sense of communication in all facets of their lives. You will finish this read with a newfound sense of how ideas work and spread person to person.
Furthermore, Made to Stick explains how any message can stick in your memory. It’s even possible to apply the concepts from this book to your business cards. If you want to take this further, try checking out Print Peppermint for more ideas.
Youtility focus on shifting your marketing strategy from glamor to utility. That is, after reading this book you’ll no longer have to spend excess on building your pitch. Instead, you can start focusing on the essentials of helping your customers the best you can.
This book explores the many ways you can be more helpful as a digital marketer. If you’re someone who wants to lead to functional growth among audiences, Youtility is the book for you.
5. Hacking Growth
Have you ever wondered how companies like Amazon became so popular? Hacking Growth explains how you can revamp your marketing solutions to grow faster as a company.
Hacking Growth is one of many great books for entrepreneurs who are just beginning their career. It lays out the steps necessary to make exponential growth in sales, marketing, and customer service as well.
This title specializes in market-shares, advertisements, and much more. This is the right title for you if you need to make a big impact on multiple audiences in a short period of time.
6. Non-Obvious: How to Think Different
Non-Obvious is a book that can give you a creative edge over your competitors. It encourages strategies for lateral thinking and growth-first solutions for your digital marketing campaign.
You can re-engineer the way you create trends in your industry with this book. Non-obvious is all about getting you to think outside of your comfort zone, both professionally and as a consumer.
7. Blue Ocean Shift
Blue Ocean Shift promises to instill confidence in your marketing team and your target customer. Many marketing books focus on thriving in the same old industry, while Blue Ocean encourages readers to create entirely new markets of their own.
This is a great option for marketers that have run out of original ideas. The two authors responsible for Blue Ocean use years of research to help you diversify your workflow and progress as a marketer.
Digital Marketing Books Are Your Best Bet
There’s no question that knowledge is power. If you’re tired of working the same job day in and day out, reading this list of digital marketing books will give you the edge you need to start working for yourself. If that’s not your goal, pick up one of these texts and use your understanding to refine your marketing skills for your company.
You learned about the countless titles available to you, now it’s time you take your findings a step further. Go out today and do the research to start working for yourself.
The world is in a digital marketing boom. Go seize the moment!
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