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Last Updated on April 7, 2015 by Work In My Pajamas
Your business has gained popularity within your community, but you’re looking for something more. If you’re ready to expand your business and grow your revenue, online marketing is the answer. Online marketing will allow you to reach new customers, spread your brand and convert more browsers into paying customers.
Grow Your Business For Less Money
Traditional marketing techniques are slowly dying down. From expensive magazine and print ads to Yellow Pages advertising, the money you spend on these types of campaigns is better spent online because consumers are going online to read their news or find a local service provider or business.
The good news is that online marketing costs significantly less than traditional marketing. In some major circulation newspapers, it costs as much as $4,000 per month for a tiny space deep within the paper, while that much money can buy you an online marketing campaign that can garner much more traffic and return on your investment.
Online Marketing Facilitates More Customer Engagement
American consumers are fed up with in-your-face advertising that offers no real value. While traditional marketing places ads on television, radio and in print publications for thousands of people to see, none of those methods provides useful and engaging content that people crave.
Online marketing facilitates this kind of engagement. Tall Jeff, an online marketing coach, suggests that businesses of all sizes incorporate social media advertising with content marketing and branding to spread your word to as many targeted consumers as possible. Sharing your content on social media will help increase your consumer base when your loyal followers share your content with their friends and initiate a form of word-of-mouth marketing.
Unique and well written content can be a very powerful tool when promoted correctly.
Accurately Target Your Ideal Customer Base
A lot of the money you spend on marketing goes towards promoting your product to people who don’t care. This happens when you buy radio or television ad time and blanket an entire city or state, or when you send out thousands of postcards to addresses which have never been verified.
One of the best ways online marketing will help grow your business is by accurately targeting customers who actually might want to buy what you’re selling. Pay-per-click and social media advertising offer various filtering options to businesses so their ads only appear to individuals who live in a certain geographic area, speak a certain language, or search for a specific keyword. With these choices, you can be certain that your advertising money is only being spent on people who actually care about what you’re selling.
It is essential to budget every dollar you spend on marketing. While traditional advertising methods may still have some use for companies that have millions of dollars to spend, the average small and home-based business should stick to online marketing to ensure their money is being spent properly and to maximize return on investment.