In today’s digital world, every business needs a website. The trick is building a quality, stunning website that attracts customers. To start with, focus on the basics, which include designing the site to be easy to navigate and aesthetically pleasing. You can then look at more specific features to include. These are four of the features your business website needs if it’s going to succeed.
Detailed Pages for Every Service
Your business site should provide detailed information about every service it offers. One great example of this is Logan A/C & Heat Services Inc. as they provide a page specifically for each of their major services. Doing this gives your customers a clear idea about the kinds of things you can do for them. These details help establish yourself as a qualified professional and convince customers that you will provide them with quality service. Information can include what brands you service and your service area, for example.
Customers feel more secure about doing business with you if reviews from previous customers are displayed. While you shouldn’t display negative reviews, customers trust balanced reviews over glowing reviews. This means it is okay, and even desirable, to display reviews with some criticisms. These reviews should still be overall positive, however. Testimonials can be placed on your landing page and home page. It’s also recommended to display them in multiple places over your site.
SEO optimization does not just apply to blog posts. It also applies to your website. Areas of your site that should be optimized include page descriptions and page titles. Some web providers even give you space to enter SEO keywords. SEO is important for success because it improves your site’s rank in search engines. This is where the majority of customers will discover your business. Other areas that affect your SEO include your social media profiles and business listings, among others.
Displaying detailed contact information is critical to business success. Without it, even customers who are intrigued by your site will not easily be able to get in touch with you. When that happens, they will get frustrated and go somewhere else. Your contact information should be displayed prominently on every page. For most businesses, having a detailed “contact us” form is also helpful. Be sure to only ask for the initial information you need without going overboard. Asking for too much information increases the likelihood customers will give up partway through.
Building a business website can be tricky because there is so much to think about. Fortunately, you can prioritize and focus on the most important features. Including these features will help your website make the impact you’re hoping it will.