How To Setup A Top-Notch Email Marketing Campaign

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Last Updated on March 30, 2017 by Work In My Pajamas

Today, the monarch in the marketing kingdom is email marketing. It has over 2.6 billion users and 91% of these users check their inboxes daily. For his reason, email is the best service to utilize in advertising products as well as services.

5 benefits of email marketing

  1. Cost-effective
  2. Easily shared
  3. Increases awareness of brand
  4. Measurable
  5. Targeted

Setup your own top notch-Email marketing campaign

  • Treat customers as people not data

View customers as individual people not numbers in your data list. Send them thoughtful and contents curated to build a relationship.

  • Opt for the right email marketing software

Use email with lots of good options with an account manager to improve your long-term campaign, access to analytics from your emails, and proper database for your contacts complied with data regulations.

  • Good & clean data to build email list

Spend time building your email marketing list and acquiring data appropriate to your business. Know your customers well. Remove dead emails regularly from your list.

  • Invest in a proper email design

Your email must be responsive to all screen sizes and device types. Invest in the right kind of software and use this to format engagingly your emails. You can even hire professional marketer to handle your emails.

  • Follow guidelines that are useful

Follow designs and rule for accessibility to guarantee ensure that your emails have been viewed by all recipients, regardless of physical disabilities.

  • Your copy must be as readable as possible

Only necessary words are found in the best copy for it goes straight to the point.  Also include clear call-to-action with every email that you send so customers.

  • Email marketing campaign abides by certain rules

An HTML only version must be in your email. It should only be sent to people who have opted in.You have to follow data protection rules to ensure your customer’s privacy.

  • Select the most impacted subject lines

Stay away from generic subjects; stay away from gimmicks and try not to overuse the word ‘free’.

  • Track coding, opening and clicking through your email

Include tracking code in all of your email marketing campaigns. Use email marketing software that offers this capability. Talk to your software vendor if you’re not sure.

  • Conduct testing

Conducting A/B tests are best options to enhance email marketing activities. Be sure to buy only the email marketing software that provides performance of A/B testing efficiently.

  • Use your common sense in sending times

Remember to leave it at least 24 hours, to give people a chance to discover your email. Emails can be resend using different kinds of subject line to create more interest. Send your emails at a time of day when people are likely to be paying attention to their inbox.

Finally, although creating top notch email marketing campaigns is not easy but over time you will become more confident. You want to build a relationship with your customers over time and then market your products to them sensitively and intelligently. Build your brand with your new content to signpost them so your email is more relevant and engaging. Your customers will feel special when you offer truly beneficial and helpful deals. They will be thankful being on your email marketing list.

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