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Last Updated on January 20, 2024 by Work In My Pajamas
Marketers today have several options regarding where and how to advertise or promote their products or services. Besides conventional methods, such as direct marketing and print advertising, there’s Web-based advertising, email strategy, and various social media platforms, including Twitter, Facebook, and YouTube, in addition to mobile marketing.
While there’s no one exact way to create an effective business marketing strategy, here are 6 key steps that marketers and businesses can take in order to increase their potential for success.
In This Post:
- 1. Know your target audience and what they want.
- 2. Pick your communication channels.
- 3. Make sure your look is consistent.
- 4. Create consistent content that can be repurposed or adapted quite easily to accommodate different channels or media.
- 5. Integrate your marketing message.
- 6. Be sure your marketing strategy teams are on the same page.
1. Know your target audience and what they want.
It’s crucial to determine who you’re marketing to both demographically and ‘psychographically’, which involves learning their interests, behaviors, and attitudes in order to understand key messages and to also identify the ideal channels to use to effectively reach them.
Ask yourself: Who are your target clients? What do they need? What is the best way to reach out to them? Which sites and what social media platforms do they regularly use? What are they talking about online? Answer these questions before you implement a solid business marketing strategy.
2. Pick your communication channels.
Consider the strength and weakness of each channel you’re considering using. How can Twitter or Facebook help you reach your marketing objectives? It’s in your best interest to be somewhat ruthless when selecting or rejecting certain channels. Overall, it’s best to focus on channels that are more effective and conducive to the needs of your marketing strategies than trying to be everywhere at once.
3. Make sure your look is consistent.
It’s important that your visual identity and general message is consistent. According to Progressive Dental Marketing, your visual identity is far more important than your actual logo. It involves having a consistent design, customized style of graphics and photography, and logo design including common fonts and colors. Everything should appear consistent like it came from the exact same company. An individual reading a brochure or e-newsletter should notice an instant visual connection when visiting the corresponding site online as well.
4. Create consistent content that can be repurposed or adapted quite easily to accommodate different channels or media.
Because it may require multiple impressions for a person to recognize a specific brand or marketing message, use the three Cs to get your message across:
- Consistency (using social media channels)
- Communications (messaging and unique offers)
- Compelling (interesting and helpful)
5. Integrate your marketing message.
Make sure that every aspect of your marketing campaign is optimally arranged so that it drives traffic to your target audience, whether it’s a social network platform like Twitter or Facebook or a website for online purchases, blog RSS, email newsletter subscriptions, etc.
6. Be sure your marketing strategy teams are on the same page.
If you have many members on a team working on different projects in the same marketing campaign, include team meetings to make sure that every member is on the same page, the campaign’s message is consistent, and to effectively manage your company’s brands throughout the marketing campaign.
If you’re managing a small business, consider these effective marketing strategies in order to maximize your success. Devise a workable plan and combine it with other proven marketing efforts. Depending on your particular business, some of these marketing aspects will likely be more important and have a stronger impact on your overall strategy.
