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Last Updated on January 20, 2024 by Work In My Pajamas
Gone are the days when online entrepreneurs rely on traditional marketing funnel. With stiff competition and many new channels, the entire concept of digital marketing has been changed a lot. In this digital age, one can’t just rely on one channel to promote business and gain audience attention. One has to pay equal attention to social media and mobile world in order to lay out result-proven digital campaigns.
A great digital marketing funnel is all about attracting and retaining customers through the Web. Hence, it’s very important to visualize the funnel including the following major points brought to you by My Web Agent, a well-renowned Digital Marketing company in Melbourne.
In This Post:
How Do You Create a Digital Marketing Funnel?
1. Exposure
In this point, you have to consider a few things including organic search, social media, content, community, press biosphere, forums, referring links, emails, word-of-mouth, direct communication etc.
2. Discovery
Under this section, one needs to consider the first few visits to the site that are mostly emphasised on using content and learning more about the products and services offered by the company.
3. Consideration
This is the next important point where a visitor to the website may become a potential customer as he starts considering your product and matching it up with his requirements.
4. Conversion
Once he is done with his decision to buy your products or services, he completes all the formalities to grab the product or service offered by you, and visitor transforms into a potential customer.
5. Customer Relationship
The job is not done yet. In order to ensure post conversions, you have to offer excellent customer service and fulfil all his requirements related to the products and services.
Once you understand your products and services, then you can easily reach to the targeted audience and design a result-proven digital marketing campaigns. Over the top, there are many search engine optimization and digital marketing tools to optimize your conversions. For this, the landing page has to be very trustful, consistent, smart, informative and interesting so that viewers will get easily attracted and hit the button on your services or products.
In order to improve your conversion rates, you have to be very real, personalized and confident with your viewers. You need to take a hold of things in order to develop positivity around and on the website. You can put in customers’ testimonials, put up a online form to know your customer preferences, improve your landing page SEO and use required meta tags.
Hence, don’t forget that landing page will decide half of your online business in a long run, so put you’re everything in designing an interesting landing page to increase your conversion rate.
Great tips Heather! Every step is very important for increasing conversion. I work as community manager and my job is to engage people and make them interested in my brand. But I found out that it is so much easier (and conversion is much higher) when you reach to the people who are already interested in your topic / brand / niche. So I use Brand24 ( https://brand24.com ) internet monitoring tool that gives instant access to all mentions related to the topic you need (you set the keywords). And then I can easily join and engage conversations about my industry, start new relations or simply invite people to try my product. My work is so much easier and more efficient since I do that. Recommend to try, even a free trial on the beginning and se how it will work 🙂