Working From Home: 3 Tips to Making Remote Relationships with Your Customers

Last Updated on January 20, 2024 by Work In My Pajamas

Working from home has many perks: you can create a flexible schedule, you don’t have to worry about making a long commute everyday, and you can save money on your wardrobe or office rent.

Unfortunately, working from home also has a few disadvantages, one of the largest being the fact that establishing meaningful customer relationships can be difficult. However, by heeding the advice from these three tips, you can build steadfast connections with your clients no matter where your office is located.

1. Send Handwritten Notes

Handwritten notes add a personal touch when it comes to boosting client loyalty, increasing referrals, and succeeding in overall business ventures. By writing to your clients, you can show gratitude for individual orders and continued loyalty to your company. You might even be surprised to find that several clients respond to your hand-written letters with correspondence thanking you for your care and consideration as a business. Not only will this provide you with feedback, but it will also remind you that the individuals you are working with are real people, not just business transactions.

When writing your letters, think about the other person. Cultivate legible handwriting so the recipient can clearly read your message, and focus on them as loyal clients. Also remember that results from hand-written notes may not always be immediate. Eventually, however, you will undoubtedly notice a variety of positive transformations throughout your business and clientele base.

2. Ask And Always Listen

Working remotely means it’s not always easy to have two-way dialogue with your clients. However, by inviting feedback, you have the opportunity to truly listen to what your customers are saying, and you can take into account how to improve your business and better cater to your client’s wants and needs.

Considering that your customers are the means of your company’s success, never requesting feedback could ultimately lead to demise. These following methods are ideal for gaining valuable remote feedback from your customers:

• Surveys
• Point of Sale
• Customer Service
• Social Media
• Email Blasts
• Web Forums

Once you’ve gathered this feedback, consider revisiting Tip 1 by sending your clients a handwritten letter thanking them for their participation and informing them of ways your company will be using their thoughts to better your business.

3. Increase Social Interaction

Social media offers home-based businesses a fantastic avenue of marketing, branding, networking, and communicating. Better yet, it costs practically nothing. With a little time and some creativity, you can remain connected and in-the-loop with your client base.

The following upsides shed light on the different ways using social media can help in building steadfast relationships with your clients.

• You can target specific groups of clients and reach out to them individually. For example, thank all of your longtime clients with special offers, welcome new customers with a warm greeting, request feedback from all of the clients who recently purchased a new product, etc.
• Using platforms like Twitter, you can ask simple questions that let customers express personal opinion while also allowing you to connect on a more intimate, yet laid-back manner. Ask true or false questions like: “True or false: Summer is better than winter.” Or opinion questions like“Tired: Coffee or Red Bull?” Questions like these open lines of communication and engagement with your clients.
• Social media makes it easy for your clients to share their stories. Since clients are the lifeblood of your business, making them the focal point of your social media makes them feel unique and appreciated.

By heeding these three simple tips, you’ll find that it really is possible to establish relationships with clients (even if you do work in your pajamas).