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Last Updated on January 20, 2024 by Work In My Pajamas
It’s one thing to own a cannabis business, and another entirely to have a cannabis business that people gravitate toward and identify with.
If you really want to thrive with your cannabis business, you will need to learn how to market it. Marijuana marketing takes some skill and nuance, so you’ll need the right advice to get started.
Follow these tips below so that your cannabis business can thrive.
In This Post:
1. Weedmaps and Leafly Are Your Friends
Without question, sites like Weedmaps and Leafly have opened the door for several cannabis entrepreneurs to thrive.
These are the sites that cannabis users turn to when they want to learn who has the best product. People are able to exchange reviews and find out exactly where cannabis products are sold on these sites.
Having a presence on these sites can definitely put you ahead of the game.
2. Start a Cannabis Focused Blog and Video Channel
Though cannabis is wildly popular, never expect any business or product to just sell itself.
You need to advertise and create content in the cannabis business just like you would any other industry. As such, blogging and vlogging are two tools that you can put to use.
Setting up a cannabis blog is a great way to get the word out about your brand. Creating cannabis-related video content is powerful because people love video content right now, and it lets you reach your audience in a unique way.
3. Take to Social Media
You should definitely have a presence on social media platforms if you are hoping to make the most of your cannabis business.
In doing this, social media sites like Instagram and Facebook have their own guidelines, so make sure that you are considering this information and regulations before posting.
4. Have an Incredible Product
All the marketing in the world won’t make a bit of difference if your product isn’t outstanding. As such, take the time to put your all into the design, cultivation, and creation of any cannabis products.
If cannabis concentrates are your bread and butter, make sure that they are as potent and high-quality as you can make them. Likewise, if you grow flower, make bongs or sell cannabis merchandise, put your time and energy into your craft and the results will pay off.
5. Find Advertising Opportunities
It’s always important to know your playing field when it comes to advertising. There are new and different advertising strategies that you should be aware of, and they all can help you grow your revenue.
You should also be aware of the potential limitations in place.
For example, CBD advertising is banned on Facebook, so entrepreneurs are forced to find creative workarounds. Know where you stand so you can set up advertising campaigns that get results.
Get Your Cannabis Business Off the Ground
As you can see, the opportunities are definitely there if you want to grow your cannabis business. This is the next frontier of entrepreneurship and one that can be fruitful.
Keep checking our posts and reach out to take advantage of entrepreneur resources and so much more.
