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Last Updated on January 20, 2024 by Work In My Pajamas
Make M-Commerce Your Friend: Create a Mobile Website
More than a decade after Amazon brought e-commerce to small and independent businesses, there is a new trend that is changing the way in which consumers shop. This is m-commerce, which describes the use of mobile phones and tablets to reference products and make purchases. According to figures released in 2011, more than 60% of consumers now buy gifts and book their travel arrangement using a mobile Internet browser, while a further 52% use their smartphone to source product information while shopping at physical retail outlets.
Now is the time to react to this market trend, and create a mobile website to improve the accessibility of your online fashion store. This is not only becoming increasingly affordable thanks to the number of competing packages on the market, but it also enables you to create a secondary website which can be easily navigated by consumers who are on the go.
Create a Mobile App for Your Business
Given that there are more than 3.7 billion unique mobile phone users in the world, it is no surprise that the application industry is set to explode during the next 12 months. Not only does creating a mobile application for your business help potential consumers to connect with your products and service, but it also free and simple to create. You do not need specialist development of web design skills, as it remains the core content of the app and the way in which you promote it that determines its success.
While you can also develop a paid application as a way of generating additional income, this is a far riskier strategy for small and independent businesses. It is far better to create a free mobile app and distribute it across as wide an audience as possible, and minimize your costs while sharing your online business with the world.
Make Huge Savings by Using a Genuine Wholesaler
There are thousands of wholesalers operating online, and these organizations are often key to the success of independent businesses. If you already use wholesalers to source ex-chainstore clothing from fashionable retail outlets, then it is worth looking at your suppliers and shopping around to make sure you are getting the best possible value for your investment. For example, while many wholesale companies offer discounts of up to 70% on certain products, this is often dependent on the volume that you purchase.
However, companies such as SiiC Clothing take a different approach, and offer significant discounts on minimum order of as little as 6 items. This is crucial in assisting you to grow your online fashion business organically, and allows you to set as competitive a pricing structure as possible.
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