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Last Updated on December 27, 2012 by Work In My Pajamas
Business coaching has become increasingly popular in recent years. If you’re unfamiliar with the term, a business coach can be thought of as a personal trainer for your business. Your business coach works with you to help you achieve your goals and improve the performance of your business.
Much like a personal trainer or sports coach, a business coach offers expert insight and personalized instruction geared to improve performance. He or she can work one-on-one with you as the business owner, as well as with members of your team.
A few of the areas a business coach can target for improvement are:
- Increasing productivity.
- Improving relationships with clients/customers.
- Honing time management skills.
- Providing career advice.
- Sharing tips on improving relationships with coworkers.
- Collaborating on goal setting.
In general, a business coach can detect areas where you need improvement and can also help you capitalize on your strengths. Sometimes, an objective viewpoint is needed to help a business get out of a rut and begin growing and improving.
It’s an overused phrase, but a business coach can truly help you “work smarter, not harder.” Once the coach has had a chance to assess the situation, he or she can develop a gameplan that should move your business in the right direction.
The ultimate goal boils down to increasing your return on investment, or ROI. The investment can be either time or money spent advertising, growing, and attempting to better your business. Perhaps in the past, much effort was invested, but it yielded very few returns. Many of us have had experience with advertising campaigns that ultimately cost more than they produced in terms of revenue.
It doesn’t take much of this type of experience to wear on a business owner and it’s easy for business owners to become discouraged when their efforts don’t produce the success that was envisioned.
Business coaches specialize in maximizing return on investment. Their job is to help improve your ROI. With their expert guidance, your time and money may bring results several times what resulted from “going it alone.”
The benefits of hiring a business coach can be realized by increased productivity and profits, but you can also measure success in other ways. One example is decreased time and effort invested with greater ROI produced. We all want our businesses to be successful, but more free time acquired while the business is growing is definitely an added bonus.
This post was written by Jennie on behalf of business coach Boston. Jennie is a stay at home mom of two and enjoys connecting with friends and family over Facebook and Google +.
This article does a good job of explaining the benefits of business coaching. As a business coach myself, I think the most impactful ROI provide is the systems I help set up operate long after I’m gone. Lke you mentioned, getting my clients more profit while helping them work less is my primary goal.
Thank you very much for this beautiful article. This is really great & helpful. I appreciate your thoughts & ideas. Well done.