Many businesses that are beginning to use PR campaigns often forget to follow up with journalists. Following up with journalists to ensure they see your press release should take up most of the time you allotted to pitching PR firms. It is important to remember that journalists often get more than a hundred emails every …
How to Send a Follow Up Email for Press Releases Read More »
E-mail marketing is a perfect example of a strategy that looks apparently simple and straightforward. It is due to this thinking that marketers fail to generate their desired click though/lead generation/ lead conversion rates. Even today, many marketers feel that sending a generalized e-mail to their entire customer database is the only thing that constitutes …
4 Crucial Factors to Consider while Designing an E-mail Strategy Read More »
Nowadays, emails are one of the most widely used communication channels. Whether you talk to your friends, to your colleagues or to a customer, you write at least a couple of emails each day. Let’s face it, they are very fast and easy to use. When talking to your close ones, the quality of your …
With all the digital channels people now use to connect, you may think that emails have become obsolete. However, not only that this isn’t the case but emails still remain one of the best marketing techniques you can use to make your customers come back and refer you to their friends. Because of this, using …
