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Don’t Forget: Marketing is a Negotiation Process

There is still something to be said for the power of a handshake and a mutual understand based on compromise. When you factor in pressure to recoup losses from disappointing economic trends, it’s easy to forget that marketing isn’t just about throwing together a fantastic ad campaign and hoping for the best. Marketing often involves …

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Financial Emergencies: 4 Ways to Prepare Your Business

In the wake of an emergency, it is too late to begin preparing. This can also be said of financial crises that arise for any business. It’s absolutely necessary to prepare your business for financial stress and emergency. Follow these four tips for stabilizing your business before financial hardship hits. Build an Emergency Fund It’s …

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