Marketing

Better Mobile App Marketing, Before & After Your Launch

Better Mobile App Marketing, Before & After Your Launch

Mobile app marketing used to focus primarily on driving installs; rooted in the idea that more people installing the app would lead to more people using it. But it’s clearly evident that there’s a huge difference between acquiring a user and retaining one who will engage in valuable post-install events. The truth of the matter …

Better Mobile App Marketing, Before & After Your Launch Read More »