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Last Updated on August 15, 2021 by Work In My Pajamas
Do you want to attract more clients? If so, do you want to learn some effective marketing tips?
Having a thorough marketing strategy is key to any business. Unfortunately, too many companies either neglect it or focus too much on the wrong areas.
All this does is waste time, and money whilst competitors take advantage. But, this doesn’t have to be the same for your law firm.
In this article, we’ll share three of the best marketing tips to help grow your business. What’s even better is they’re easy to follow and can be implemented right away.
In This Post:
How Do You Market a Law Firm?
Read on for more information.
1. Use Quality Keywords
Keywords are a major part of search engine optimization. But, what are they?
Keywords are search terms that people use to find websites. When you type something into Google, it crawls billions of websites looking for those keywords. It then delivers the best results based on relevance to the user.
Simply put, keywords let search engines know what your website is about. So by not using them, you’re unlikely to be found on Google and Bing, etc.
The easiest place to search for quality keywords is through Google Keyword Planner. Here you can find the most searched keywords and analyze key metrics.
Just remember that when you implement keywords onto your website, they have to be relevant to the page and can’t be spammy.
2. Create and Optimize a Google My Business Profile
A Google My Business profile is very powerful in boosting local SEO. Google processes billions of search queries every day and focuses on delivering local results.
When you search for a local business, the top organic results are usually Google My Business profiles. If your profile ranks as number one, your organic traffic should increase dramatically.
So, what is it?
A GMB profile consists of important business information, including:
- Opening hours
- Customer reviews
The more optimized your profile is, the higher it ranks among your competitors. Plus, it’s free to set up.
3. Hire a PPC Company
It’s very important that online advertising is left to the professionals.
If you have no PPC campaigns experience, you can lose a significant amount of money fast. And, as a result, your business will suffer.
Instead, you should hire a law firm PPC expert to handle campaigns for you. Not only will they create something which converts but, they can advise on the most profitable keywords to bid on.
In fact, they can set up a quality campaign in just a few hours that brings in more leads right away.
Simple Marketing Tips Every Law Firm Should Know
We hope these marketing tips have been useful to you.
As you can see, there are some simple ways to improve your marketing strategy. By following what we’ve mentioned, you should start to see a rise in traffic to your website.
Finally, check out our blog for more marketing tips.