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Last Updated on October 24, 2022 by Work In My Pajamas
Are you a marketer who is trying to target the Millennial generation? If so, you’ve probably heard many myths about this group of consumers. For example, they’re lazy, selfish, and spoiled. Yet there’s more to Millennials than meets the eye.
In This Post:
They Are Open-Minded
If you want to market to millennials first, must learn and understand their characteristics. One of the most notable characteristics of millennials is their open-mindedness. They have no problem accepting people of all races and religions. This is partly due to the work of the older generations, who fought for issues such as racial equality and women’s rights. While they did not start the current racial and gender equality movements, they laid the foundation for future generations to speak up about such issues.
Millennials also generally support gay rights and equal rights for minorities. This makes them more open-minded and liberal than the previous generations. However, there are still some exceptions to the general trend. For example, some Millennials buck the tradition of the male breadwinner, believing that women should care for the home. However, this trend is steadily reversing, according to the study authors.
They Are Pampered
The most significant demographic in America is comprised of millennials, those born between 1981 and 1996. They are more connected and less self-absorbed than previous generations. They are more likely to buy from brands that can market directly to them. They want to feel included and feel a sense of authenticity. To make your products or services appealing to Millennials, you need to know the facts.
Millennials are more likely to buy products and services from companies that offer them the highest quality. They’re more likely to buy branded merchandise than non-branded products, and they’re more likely to use ad-blocking software. 55% of millennials use ad-blocking software on their computers, and 21% use it on their phones and tablets. They also prefer drama and documentaries over reality TV and comedy. They’re also more likely to buy a product or service if the company speaks their language. And they’re far more likely to go elsewhere if they’re put off by a negative review online.
They Value Online Reputation
Millennials have become increasingly reliant on online reviews when they are making purchases. More than 90% of them read reviews before making a purchase, and many read them on mobile devices. This is a powerful social proof tool for retailers and brands, and it’s a great way to increase the level of trust and confidence in your brand. As a result, businesses must be proactive in encouraging customer reviews and feedback.
Consumers have grown accustomed to online reviews, which began during the dotcom boom and have spread to local businesses. Healthcare providers and local companies must be aware of these reviews to stay relevant and competitive.
They Are Influenced by Family and Friends
You may have noticed that celebrities influence the millennial generation. A recent survey showed that more than half of them said that their favorite brands are those that reflect their personality or style. And, it turns out, they’re more likely to pay more for them. However, that’s not the only reason celebrities influence millennials. According to the survey, they also cite the influence of family and friends as an essential factor.
Millennials’ shopping habits are also highly influenced by social media. Nearly half (49%) said they trust retailers’ websites and social media more than traditional media. These young shoppers often use their smartphones to interact with “advisors” and find information relevant to their interests. They also trust user-generated content as more memorable than other forms of media.
