When social media platforms such as Facebook and Twitter were introduced, very few people thought that they could eventually become marketing giants. Well, that is happening now, and social media platforms have the potential to increase a business’ fortunes in no small way. Firms that have no pages on social media platforms are rushing to take advantage of the massive opportunities available there.
However, getting results from social media is no easy thing as you need to maximize your efforts and have a good and consistent strategy that will help you to get to more people and eventually drive more leads your way. How do you go about your social media campaign? Read below and find out some seven tips that will take your marketing to the next level with the help of social media:
Pick the Right Platforms
On the web, you will come across several social media platforms, and it is prudent to pick the right ones. You can set up accounts on all the social media platforms you like, but it is hard to market aggressively on all of them. Some of these platforms will not generate healthy ROIs and always pick ones that can boost your business. Facebook and Instagram are the best sites for marketing in recent years, and YouTube and Twitter follow them closely. Important things to look at when selecting a platform are where your competitors are and the kind of audience you are targeting. When you pick your top platforms, create captivating profiles that will sell your business perfectly to the potential customers. Ensure that your brand stands out and use consistent information when describing your business on these platforms so that people who have seen you can notice your brand right away.
Set Goals And Identify Your Audience
Keep in mind that you need to set social media goals that will spearhead your campaign. Keep in mind that you should set realistic goals that are also smart for you to get the best out of your social media marketing campaign. Social media is free for anyone and people of varying ages, characteristics and regions can be accessed here. Your message won’t have the desired impact unless it is delivered to the right people. Understand your products and services by finding out the kind of people who might be interested in them. This way, you can base your search for followers on this audience so that you get people that could be interested in what you have to offer. When building a followers base, look at the number of happy clients and review their persona to try and find out your targeted audience.
Improve Customer Service
The beauty of social media is that clients who are not happy with what you have or those who have queries can quickly send a message to you and get replied within good time. Your customer support should be prompt as customers love to associate with businesses that reply to messages within a short time. On some platforms such as Facebook, the customers can see the average time it takes for you to respond to messages and the shorter the time, the better it will be for your business. If you have a huge following, it helps to list various support accounts so that customers can always reach out to the alternatives as opposed to getting their issues clogged on a single inbox.
Craft Your Content Well
Content is king, and this applies to social media as well. Every single piece that you post on social media should be well thought out. You need to learn the vibe of every social media platforms before posting things. For instance, LinkedIn is a professional network and posts over there should carry the professional vibe. Facebook is the jack of all trades as almost everyone has an account there and your posts can vary depending on your audience. Instagram is perfect for visual content as it is built for sharing images. Once you understand these platforms, you can know what to post and where to do it depending on the nature of your business. When posting, address your audience directly and switch the content types, you post for better engagement rates.
Do Not Be Too Sales Oriented
You are on social media to boost your sales but do not let it appear to be too obvious. Traditional marketing became ineffective since people do not want to deal with sales matters all the time. They want to establish connections, and this is the secret behind getting customers to trust your brand. Once the relationships and trust are developed, they won’t hesitate to buy from you. Post content that is aimed at educating and engaging your clients and not post too many sales promotion all the time.
Connect with Your Audience
Social media is a useful marketing tool since you can easily connect with your customers and make them follow you even outside these platforms. Businesses can easily interact with their audience and talk to them in a way that is impossible in other marketing strategies such as SEO and PPC. Some of the best ways of connecting to people are through Twitter chats, random surveys, comments, likes, and groups. When you post some content and people comment, engage them and reply to what they say for them to feel the connection between you and them. This way, they will get the impression that you care about your followers and hold your brand in high regard.
Use Paid Promotions
You can conduct your research and find out more about your audience, but if you opt for the sponsored advertisements, your posts will be visible to the right people. Social media platforms collect data regarding how people search for content and paid ads can direct your promotions to people who are more likely to be interested in what you have.
Some few tips from Scott Keever that can elevate your social media strategy have been highlighted, and if you follow them, you will notice the results within a short time. Social media offers business an opportunity like no other to promote their commodities differently and once you grasp the techniques, you will be well on your way to increasing your sales and building your brand on the web.