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Last Updated on January 20, 2024 by Work In My Pajamas
Every ecommerce store will have the same goal: to encourage as many conversions as possible. However, the last thing a company will want is to appear desperate for sales, which could prevent potential customers from buying from a website. To increase your online sales, we are offering the best tactics to implement for your ecommerce store.
In This Post:
Promote a Product with High-Quality Images
High-quality images can determine whether you make a sale or a customer clicks away to an online rival. It is the most important element on your website, so you must aim to wow your customers with high-quality photos that demand to be looked at.
Offer many large images, which should be surrounded by plenty of white space, so they pop on the page. Showcase a product from different angles and offer a zooming capability so visitors can take a closer look.
Improve Product Descriptions
Review the product descriptions currently on your website. Do they thoroughly detail the product? Are they well-written? Would it encourage you to buy the item? If the answer is no to one or more of the questions, they need to be rewritten.
The best content provides detailed information regarding the item, which aids a buying decision. Don’t worry about lengthy product descriptions, as customers may find it helpful to read some or all the copy. For this reason, ensure the text is scannable and easy to digest.
Don’t forget to optimize the landing pages for SEO purposes to boost their online presence in the search engine result pages. If you are unsure how to embark with this effective SEO tactic, consult an experienced internet marketing company.
Add Product Videos
Both professional product videos and testimonial videos from past customers can encourage a visitor to buy a product online. Video is proven to increase both online engagement and a conversion rate, so consider implementing the tactic on your ecommerce store.
Say Goodbye to Shipping Costs
Shipping costs can make a customer abandon their cart at the last hurdle. For instance, one study found that 93% of respondents would buy more items if an ecommerce store provided free shipping. If you want to encourage a transaction, consider saying goodbye to or decrease shipping costs, if possible.
An expensive shipping cost can often take a customer by surprise, and they may decide to leave a product altogether or to find it cheaper elsewhere. Unfortunately, not only can shipping costs result in a lost sale, but it also means a visitor may not return to your website to make future purchases.
Change CTAs
Boost a conversion rate by adding an effective call to action buttons that aid the customer journey. A good CTA ensures a customer never needs to scour your ecommerce store, as each button will lead them towards the checkout with the product they have been searching for online. Aim to offer a smooth shopping experience by ensuring you integrate prominent and colorful buttons above the website fold.
