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In 2019 alone, Facebook reached 2.38 billion users in total. Learning about the important Facebook ad tips will take your ad campaign to the next level.

Around 1.56 billion of those aforementioned Facebook users log on every single day. Facebook advertisements help you reach more people while tapping into a powerful, precise audience.

You’ve worked hard on your business and brand. You deserve to reap the sweet rewards that advertising on Facebook has to offer.

Here are some crucial social media marketing tips you should know before you launch a campaign:

Video Content

Video marketing is all the rage in social media marketing. If you’re not including video content in your advertising, you’re missing out on conversions.

Your video should only be 30 long or less. It’s long enough to catch someone’s attention and deliver your marketing message. The shorter a video is, the more likely people are to watch the whole thing.

A GIF is a repetitive visual loop that usually lasts 10 seconds or less. Coupling strong visual content with movement makes your advertisement stand out more than others. That’s why GIFs are also good at grabbing Facebook users’ attention.

Budget

With Facebook Ads, you can make the most out of a small budget. Determine how much money you have to spend before launching your campaign.

Divide your budget up based on how much money you’ll be spending per day. For instance, if your budget is $50 for 5 days, you’ll spend $10 per day on advertising. Learn more about setting a budget for Facebook ads here.

Target Your Audience

Facebook marketing is all about targeting your audience right. Research your audience, then create buyer personas to get a better idea of who you’re targeting.

Use the Audience Insights feature to learn more about your audience. This information includes users’ demographics, interests, locations, and more. That way, you’re able to use this information to perfect your next ad campaign.

Mind the Metrics

Don’t limit your focus to vanity metrics such as likes and reach. Instead, focus more on conversion rates, sales, traffic, and more.

Also, pay attention to what your audience does after they click your ad. This gives you more insight into buyer behaviors, attention, and demands.

Facebook Pixel

Facebook Pixel is one of the best Facebook ad tricks in the book. It helps you measure the effectiveness of your Facebook advertising by giving you information about the actions people are taking on your website.

All you have to do is insert Facebook Pixel’s code into your website’s code and voila! You’ll have more insight into how Facebook users interact with your website than ever before.

Let These Brilliant Facebook Ad Tips Light Up Your Campaign

In the United States, Facebook users will be using the social media platform for an average of 37 minutes per day in 2020. Knowing these Facebook ad tips in advance will give you a better sense of direction for your marketing strategy.

Facebook is frequently used by older and younger users alike. If you’re targeting different demographics, publish different campaigns for each one, or use A/B testing to reach them.

Boost your business sense—read more of our articles about business and finances. It’ll make your brand stronger than ever.