If you run a business, then having a presence in social media is now a must. Without a strong position in the social media space, you will likely fall below your competitors who will leverage its power and connect with more potential customers. And if you have plans to start a social media page for your business, the following three tips can help you make it a success.
Avoid Pushing Content
You must never push content to your followers. Many people think that they have to publish posts 3 or 4 times a day to get a good response. While there is some truth to the matter, it is not entirely true. What matters more is what you are sharing with your followers. In all probability, you won’t be able to share 3 or 4 high quality content with the people who follow you. So, what is the point in sharing substandard content? Not only will such posts attract the followers, but they might start to think that your social media page has become so low quality that you now resort to publishing cheap articles. As a result, they might even think of unfollowing you. In contrast, if every piece of content you share is packed with lots of relevant information that any follower can benefit from, then they will always remain loyal to your social media page. In fact, they will take special care to ensure that they check your page regularly to see your latest updates. And if you can get your followers to be like that, your social media page will eventually be one of your best promotion channels.
While getting followers is one thing, keeping them interested is an entirely different matter. Yes, you can maintain their interest by publishing high quality content. But that is only a starting point. In order to get the followers to actively participate on your page and to increase the number of your followers, it is recommended that you run contests. It can be anything from a simple question that they need to answer or a specific photograph they have to upload. Just ensure that the gifts are attractive enough that they keep coming back for more. For example, you can set up a contest where your followers are encouraged to check out your latest product and provide suggestions. And in return, you can offer 15 or 20 movie ticket vouchers for the top suggestions.
During the initial phase of starting your social media page, you may not immediately attract a large number of followers. This can be frustrating. And a good way to resolve this is to spend some money and promote the content. For example, in Facebook, you can promote your posts to thousands of people for just a few dollars. And if you are posting good, useful content, then you can easily build up a large following.
Be sure to keep the above tips in mind, and you can make your social media profile even more attractive to your followers. And if you need any professional help with setting up and managing your company’s social media page, then consult Beanstalk Web Solutions digital marketing. With their extensive experience in building social media presence for various businesses, they will easily be able to make your business page a top class one, and attract a large number of followers.