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Last Updated on July 6, 2017 by Work In My Pajamas
The Google Adsense is one of the best CPC advertising networks in the world. Google AdWords is used by advertisers to advertise their products and services. With heavy competition, advertisers never hesitate to spend up to few dollars per click and this is the reason why publishers love Google Adsense. Though Google Adsense display high paying advertisements, we must do some optimizations and tweaks to make the most out of the Google ads. Look out for the best Google Adsense optimization techniques in this article.
In This Post:
5 Tips To Earn More Money Using Google Adsense
Ad size selection
The selection of Ad sizes we use on our site is one of the most important factors that affect the Adsense earnings. The best performing Adsense ad sizes are 728 x 90, 336 x 280, and 300 x 600 ad sizes. Among these ad sizes, the Large rectangle ad unit 336 x 280 will compete with both 336 x 280 ad creatives and 300 x 250 ad creatives. So, the large rectangle 336 x 280 ad size will generate more revenue than the 300 x 250 ad size. The same applies to the 300 x 600 ad size which competes with the 160 x 600 and 120 x 600 ad units.
It will be better to choose the responsive ad unit instead of 728 x 90 unit. The responsive ad unit will display the high paying ad creatives in different ad sizes that fit the ad space(s).
The ad placements play the significant role in the Adsense ads performance. The publishers should make sure to place the ad units on the best performing areas. I’m using Adsense for few years and I’ve done A/B testing with different combinations to find the best performing ad spaces.
The best performing ad placement is placing the ads below the title of the article. But it’s the job of each publisher to find the best ad size to place in that spot. The horizontal ad units work great on few sites. But the large rectangle ads did the best while I was testing.
The Adsense ads were not performing well on the sidebar. So, prevent placing Adsense ads on the sidebar. This is because most of the ads were not relevant to the niche. But, the affiliate banners were performing well on the sidebar.
Place an ad unit inside the article if possible. There are several WordPress plugins available to ease the job. At last place an ad unit at the end of the article. If your blog has good content, the visitors will read the content till the end and an ad below the content might do well.
Link ad units
Many claims that text ad units do not perform well. But the text link ad units doubled my earnings. The text link ad unit will perform well on most of the site categories expect blogging, web marketing, web design etc niches.
The text link ad units performed well only when placed in between the article. Now the Google Adsense has introduced the responsive link unit which is said to perform 40% better than the regular link units according to the data collected by the Google Adsense.
The responsive link units are large on all the devices and it looks like the menu on the mobile devices and performed great compared to the desktop version. Don’t hesitate to check the performance of the link ad units on your site(s).
Matched content ads
The matched content ads are like native ads help us to increase the revenue at the same time it helps us to decrease the bounce rate and increase the page views. Also, the CTR% will remain in the safe zone.
The Matched content ad units are enabled for the best-performing sites linked to the Adsense account. If the Matched content ad is enabled, the publishers can use of it to enjoy the additional benefits mentioned above.
- Do not remove advertisers or disable personal ads. This will reduce the competition for advertisers.
- Increase the ad viewability. This will increase the advertising competition for the ad space.
- Do not place more than 3 ad units per page. You can add few more on the pages with high traffic.
- Try to customize the ad colors to find which color performs best for the site’s theme.
- Take a week or more to test a combination, nothing will change in a day or two.
These are some of the best optimization tips to increase the Adsense earnings. But, I recommend you perform A/B testing in order to find the best combination. Not all the sites are same, each site will have different designs and different category. So, it’s better to make use of the Google Adsense experiments.
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