Social media is one of the most important marketing tools of the modern age, so of course you’ll want to use that to your advantage. If you aren’t seeing any results, it’s probably because your social media campaign sucks. You aren’t doing the right things to engage people, you aren’t paying attention to your analytics, and your content is just plain awful. The good news is, you have plenty of time to fix it. It’s never too late to turn around and improve your presence.
- You Aren’t Talking To Anyone
It’s called social media, emphasis on the social. Your followers don’t want to be talked at, they want to be talked to. This is an engagement tool to build your reputation while creating an excellent customer service experience. People are asking you questions and sending you messages, and it’s because they want an answer. While it may be impossible to answer every query individually, answering one of the similar queries publicly will help people find the information they’re looking for. Respond to feedback, and let people know you care.
- You’re Mindlessly Gathering Followers
What does it matter how many followers you are if they don’t care about what you’re posting? Everyone wants to see a large number of followers, but trying to drive people in just to increase that number is pointless. If your presence is strong enough and your brand is recognizable, people will be inclined to follow you without getting roped in. These are the people who already are, or will ultimately become customers. Those are the people that matter. An artificial audience does nothing for your revenue.
- Your Posts Are Stupid
Your posts are redundant, useless, and completely irrelevant to your business or brand. You’re filling space just for the sake of filling space, and people can tell. They’re never excited to read what you have to say, and they aren’t getting anything out of your content. Your content needs to be valuable, and you should be prioritizing quality over quantity. Anything that seems like clickbait, reposts, or blatant advertising is going to be treated like garbage. Provide something interesting and original for people to read.
- You’re Stabbing Around in the Dark
When are you posting, where are you posting, and how are you making those posts? How people responding to those posts, and how many people are seeing them? If you don’t know the answers to those questions, you probably aren’t getting far. Software, apps, and tools exist to help you keep track of what you’re doing, and some of them even autopost pre-saved messages to your social media accounts for you. Using the right combination of tools will simplify the process significantly, and create a social machine that runs with limited maintenance.
- You’re Ignoring Hard Data
You haven’t realized what kind of content brings followers in your niche. You don’t know what your most popular posts are, and how to duplicate the positive affect they had on your social media page. Paying attention to your analytics, as well as similar trends with your competitors, will allow you to take the edge and create an effective social media environment. Determine what’s working best, and stick to it. The information is there, you just need to learn how to use it.
Your social media campaign doesn’t have to suck, if you know how to run it the right way. It’s not exceptionally difficult. It’s all about working out the right system and letting things move in the right direction.