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Last Updated on October 12, 2017 by Work In My Pajamas
If you own a small business then you know better than anyone that there are certain practices that work for big businesses that just aren’t going to benefit or work for your company. So what about email marketing campaigns? This is often a popular option for large businesses, but what about small companies? Are email marketing campaigns important for them and can it help them? Let’s examine that question.
In This Post:
Refer to the Stats
There’s no reason to just take it at face value that email campaigns are important to businesses of all sizes. Instead, find evidence through the stats. It is a known fact that 34% of the world population uses emails, that’s around 2.5 billion people. Imagine the impact you can have with an email campaign. What other marketing method would allow you to reach those kinds of numbers?
A Price Tag That Works for Small Businesses
If you’ve looked into various marketing campaigns, which you probably have, then you’ll know that these campaigns aren’t cheap. It costs an awful lot of money to reach potential new customers. With that said an email campaign offers an incredibly cost-effective way of reaching people. It costs nothing to send an email, it’s quick, and it’s simple. You can set up a bulk mailing list so all you have to do is send it out once.
Show a Personal Touch
One benefit that is often overlooked is the fact that an email gives you a chance to personalise your message. These personalised messages tend to get more interest than a nondescript ad. You can personalise with a unique email title, by including the recipient’s name, or giving them information that you know they will be interested in.
Take Advantage of Targeting Opportunities
Email marketing campaigns also give you the ability to take advantage of targeted marketing. Targeted marketing is when you narrow your efforts down to a set group of people you want to reach. You’ll be able to include just those people on your email list. When you are using traditional ads such as newspaper, radio, and television, these don’t tend to be quite as specific and targeted.
Take Advantage of All the Tools
So now that you’re convinced an email marketing campaign is important for your business, you’ll want to be sure you’re reaching out to the right people. There are services that help you find e mail address free, which will ensure your efforts are not going to waste. This means all the content you send will be reaching the right person, even if you haven’t met them in person to get their email address.
Beneficial for Companies of all Sizes
When it comes down to whether an email marketing campaign is right for your company, the fact is that any business can benefit from it. As long as your message is clear, engages with the customer/client, and is being sent to the right people, you’re bound to see positive results.
