Top 7 Hacks to Write Better Emails

Last Updated on December 28, 2020 by Work In My Pajamas

Nowadays, emails are one of the most widely used communication channels. Whether you talk to your friends, to your colleagues or to a customer, you write at least a couple of emails each day. Let’s face it, they are very fast and easy to use.

When talking to your close ones, the quality of your email is not that relevant. The message is more important than its aspect. Even so, when talking to your clients, colleagues, etc., in a very formal environment, it’s vital that your email looks professional.

In this article, we’ll analyze the email as a component of an email marketing campaign.Here are 7 hacks to give your emails that professional look.

1. Add Numbers to Your Subject Line

Here’s a gruesome statistic, 47% of email recipients take the decision whether to open the email or not solely by looking at the subject line. For your email to be open you need it to be urgent, catchy, and informative.

Numbers are very important because they clearly define your email’s topic. Here are two examples:

• Best Methods to Get New Customers
• 10 Tricks to Getting New Customers for Your Business

Which of these two would you open? The first one, the second? Numbers clearly define our email’s content. “Ok. If I open this email I will read 10 tricks and that’s it.”. All these, meanwhile the first email subject line is very abstract. You know its topic, but you don’t know its size or quality.

2. Personalize The Email

According to Adrian Paul, Lead Content Writer of an important professional writing service concludes “You don’t want the recipient to feel he’s just a name on an email list. You want to create the feeling that you wrote the email solely for him. For this, you need to personalize it. You can do something link this: “Esteemed Mr. X”. For example, if you use Thunderbird for your emails, you can merge the emails and add automated values to them.

3. Outline Your Main Ideas

Right, now that we’ve fixed your open rate it’s time to make them stand out. For your email to be coherent, you need to have a good approach towards your subject. The best way to do that is by outlining your main ideas. Take a piece of paper or open a Word Document and write 4-6 subtitles for your email. Once written, you can rearrange them, change their order, and make sure their order is very logic.

4. Add Some Examples

For your information to be veridical, you need to exemplify your statements. For example, if you advertise a certain product or a service you want to sell, you can add some links to study cases.

Let’s say you sell IT&C services. For your client to have a clear view of your company’s potential, it’s vital that you offer him a proof of concept or past projects you’ve done. This way, he will be able to evaluate your potential and make a decision based on solid information.

5. Keep a Friendly Tone

Even though your email is for business purposes, you need to keep a friendly tone. You don’t want to have a very pushy attitude because your clients will reject you. Also, you don’t want to have an authoritative tone because you are the one in need of a sale. Your client can find other providers in no time at all. It’s important that you have a friendly and optimistic attitude towards your clients.

6. Short, Compelling Sentences

When writing your first draft keep in mind that long sentences are unattractive for your recipients. Your sentences need to be short and concise. For your email to be attractive and easy to read, you can use the Hemingway App. Copy your text and paste it there. It will highlight the long, unattractive sentences, the ones you need to edit. Also, you will be able to spot the adverbs and passive voices you’ve used. Those are a turn off for every reader!

7. Let it Rest

Right, you’ve finished your email. Wrote it, edited it for a few hours and you feel like this is its final version. At the moment, you should detach yourself from it and let it rest. Take your mind off of it for the day and read it all over again tomorrow.

This way, you will have a more objective opinion on its content, you will be able to spot the defects in your outline and composition and edit them accordingly.

Conclusion

Emails have become one of the most important communication channels. Whether you are writing to a friend or a client, you use them all day long. When using them for business purposes, you should keep these 7 hacks in mind. They will drastically improve your emails’ efficiency.