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Last Updated on September 6, 2023 by Work In My Pajamas
Social media monitoring is one of the crucial avenues taken when trying to leverage social platforms for marketing purposes. Below are ten social media analytics tips that you can employ.
In This Post:
- 1. Understand the Need to Monitor Social Media
- 2. Know How Much You Will Work With
- 3. Get the Necessary Skills for Marketing
- 4. Always Expect to Get Returns on Your Investment
- 5. Avoid Basing Your Decisions Purely on the Numbers
- 6. Benchmark the Data
- 7. Be Wary of Free Data Analytics Tools
- 8. Look Beyond the PR
- 9. Plug in CRM Databases
- 10. Have a Lateral Way of Thinking
1. Understand the Need to Monitor Social Media
The goal is to get insights that you can use further your marketing campaign. For this, you will need the right tool that helps cut through large volumes of data for easy analysis and storage. Remember that you are not only monitoring but also engage on the social media in real-time.
2. Know How Much You Will Work With
And use tools or services that are within your budget. Options for this include tool that charge less than $100 monthly, dashboard tools that are under $800 per month, the full-service tools that cost upwards of $800 monthly, or just go for the free tools.
3. Get the Necessary Skills for Marketing
Do not be like many of the unqualified marketing PRs out there that do not even know when they are using inappropriate tools. You and the staff should be knowledgeable about what it takes and is required.
4. Always Expect to Get Returns on Your Investment
If you invest your time in quality searches (queries), then you are bound to get valuable data results. Otherwise, work with bogus searches, and you are most likely going to get nonsense.
5. Avoid Basing Your Decisions Purely on the Numbers
They can easily blind you with less than accurate figures. Look beyond the stories of the figures, that is where valuable monitoring lies.
6. Benchmark the Data
Since you are monitoring in real-time, benchmark the data you see so that you are amply monitory your progress. You can benchmark the data against competitors or across time.
7. Be Wary of Free Data Analytics Tools
They often prove to be unreliable with 1 in 18 giving relevant results. Such numbers are a reason for thinking twice about using such resources.
8. Look Beyond the PR
When it comes to marketing because adequate monitoring can fundamentally aid in research, business strategies, product development and enhancing customer service. Check out these insights from Harnham.
9. Plug in CRM Databases
Plug in CRM databases as you also leverage other management tools to track online mentions within and beyond your CRM system.
10. Have a Lateral Way of Thinking
Always have a lateral way of thinking when monitory your business on social media. It should not be just about you but also your competitors and what the market is saying, good or bad. Every detail can be used as a stepping stone in the right direction
