The Beginners Guide to Video Marketing

Over the past ten years or so, videos have taken the Web by storm. First there was the introduction of home videos, then the streaming of movies and TV shows that started to go viral. Today, videos are no longer used for entertainment purposes only. Big and small businesses also use videos to market their brands. If you are a small business owner, the idea of video marketing can be daunting for you. This is why we have compiled a series of tips to show you how fast and easy it is to get started with marketing your videos.

What is video marketing?

Marketing a product or service through moving images is done through a number of ways including posting videos on YouTube and other social networking sites. To get started, you must first decide who your target audience is. See which of the following most apply to you.

  • Website owners or small business managers who wish to gain brand presence on the Web or increase conversion rates
  • Musicians who wish to promote their latest work through videos
  • Charity workers wishing to publish their videos on YouTube and raise money for their organization

Get started with customer support videos

Regardless of whether you are selling a TV, computer, or a service, you still need to spend some time explaining to customers how to use your product. This can be done by streaming a 5-minute video on complete installation and specific features of the product you are selling. Customer support videos are the best alternative to FAQ pages that you see on most companies’ websites.

Practice the scene in advance

Planning the content in advance and envisioning what you wish to achieve with the video will ensure that you’ll end up with a successful creation. Decide where you will be publishing the video according to your customers’ needs. Take into account the different angles, the overall idea, who will be speaking in the video, and what will be said before proceeding to the next step.

Keep the video short and simple

No one has time to watch a 1 hour video unless it is an educational piece. Timing is everything so in order to keep your audience engaged and interested, keep the video short and simple. In fact, the shorter it is the more likely it’ll be watched. If it’s a product review, you will want to catch the viewer’s attention within the first 5 seconds before finishing off the last 10 seconds with a call to action. Although it will depend very much on what you are offering to your target audience, your video will still be most effective if it ranges from 50 seconds to 3 minutes. By the end of the video, you must encourage your potential customers to visit your website or the landing page for further information about the product or service on offer.

Make sure there is no background noise

If you’re shooting your video outside, it can be difficult to ensure there is no background noise. It is best to use a microphone and avoid shooting in areas where there are lots of people. Keep the microphone close to your mouth and focus on the camera.

And finally, don’t forget to smile!

Being in front of a camera can be nerve wracking but as long as you remember to take a deep breath, talk concisely and smile, you will be just fine. You can even use some humor to make yourself feel more relaxed and have a bit of fun with your video.

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The Beginners Guide to Video Marketing