With over 700 million users, Instagram is rapidly becoming one of the hottest social media platforms for businesses. It is the perfect platform for showcasing you brand’s story using visually compelling images.

In order to be a successful brand on Instagram, you need to have a well-thought out strategy. As a part of this strategy, you need to define your brand’s visual identity.

However, standing out from thousands of photos that get posted each day, can be a difficult job. Luckily, there are some great apps that can help you create outstanding photos which will capture your audience’s attention and expand your reach on Instagram.


Aviary is a free photo editing app available for iOS and Android. It has lots of exclusive features such as alternative lighting, cropping, shading, etc. In truth, Aviary is perfect to use with just about any photo. There are also many filters, stickers and frames you can choose from to give your photos an extra touch. With a variety of editing options at your disposal, you can make any one of your pictures Instagram ready.

One of the best tools that come with this app is One Tap Enhancer. This tool lets you automatically enhance your photo to appear more professional, lighter, and crisper. This way, all you have to do is tap, and upload to Instagram.


The PicsArt app is another free photo editing tool available for both iOS and Android users. It allows you to edit any picture in a breeze, by using a variety of filters and editing options. Whether it’s a photo of your employees, your product or a snapshot showcasing your company culture, this app can help clean up any photo before you upload it to Instagram.

PicsArt boasts over 1000 features and even allows you to create collages with hundreds of templates. It is especially useful to users who upload lots of pictures on a daily basis. What makes it great is an array of filters, similar to the ones Instagram sports. Not to mention, you’ll also be able to add fun stickers or text.

The only downside is that, unlike with the other apps, you’ll need to register in order to use PicsArt.


If you’re looking for a free photo editing app with a large user base, Pixlr might be perfect for you! Basically, this Android and iOS app is a simplified version of Photoshop for your phone.

Pixlr is an amazing photo editing app which includes easy-to-use tools for blurring, cropping and filtering your pictures. It has over 2 million combinations of different filters and effects and allows you to make collages with a great variety of layout choices.

In addition, Pixlr also features an auto-fix option which allows you to perform one-click changes, making the editing process as simple as a tap of your finger.


This free iOS and Android app, made by Google, is a simple photo editor that gives you more options than most other apps do. Snapseed works great with any photo subject, whether it’s a person or an object.

The app is perfect for professionals who want to add that last bit of polish to their photos. It’s just the right tool that can help you create a captivating business profile on Instagram.

Snapseed has some fantastic photo editing tools and preset filters, which are divided into categories like “Vintage,” “Drama,” and “Glamour Glow.” It also comes with basic editing tools, such as crop, rotation, fine tuning, and lens blur.

A special feature that sets this app apart from all the other is the ability to open and edit RAW files.


Fotor is a great free photo editing app for iOS and Android users. If you want your photos to look like they’ve been professionally edited, look no further. Fotor’s advanced level editing tools are incredibly easy to use, which makes this app perfect for users lacking photo-editing skills. Even absolute beginners will be able to create beautiful photos with this app.

Fotor features a ton of core and advanced tools for users. These include easy enhance, easy crop, simple retouching, graphic and text overlays, focus and curve adjustment. It also comes with basic effects like adjustable brightness, contrast, sharpness, and saturation. Try out Fotor now!

Final Thoughts

You don’t need to be a professional photographer to have amazing photos on your business Instagram account. No matter what your skill level or style is, professional looking photographs are just an app download away. Any of these five apps will be a great addition to your digital tool belt and allow you to fully utilize the marketing potential of Instagram. For more app addition ideas, Fred Harrington has written about other tools such as Instagress and their counterparts for improving business engagement on Instagram.

5 Apps for Instagram