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If you want your business to succeed in the 21st century, you have to embrace a wide range of marketing tactics. It is no longer enough to simply have a good product or service. You have to be able to capture the attention of a busy, fragmented public that is easily distracted. No matter what business you are in, these tactics will help your company to stand out from the crowd and gain business.

Social Media

If you want your company to thrive in the modern era, you need to have an aggressive social media marketing department. You must create multiple accounts across all the top social media sites, and you must keep all of these accounts updated regularly. Make sure that you make use of this powerful weapon to stay in the public eye.

Direct Mailings

As important as using online marketing methods is, it is equally important to market offline. Don’t forget that one of the best ways to reach local customers is to send out direct mailing to their homes. Be sure to make these mailings time sensitive, so they act on purchasing online or visiting your store soon.

Giveaways

Never forget that getting free stuff is one of the most delightful events in a person’s life. You will gain a lot of traction in the public’s mind when you are free with the giveaways. Make sure that you regularly give away small promotional items as well as larger items occasionally. This can be done at events and fairs, as well as when they make a large purchase.

Charity

Never underestimate the power of giving to help your business. When you gain a good name in the community by contributing to charity, you will create a lot of business for your company. Get involved in your local community and contribute to national organizations as well.

Video

Don’t miss out on the power of video to attract new customers. You should make regular videos and post them on your company’s blog as well as the social media sites. Try to make these videos unique and touch on specific emotions. You never know when a fresh idea will capture the public’s attention by going viral.

Open House

You should host regular open houses at your business to bring in more customers. Make sure that these events give the attendees something free to bring them in. Also, don’t forget the refreshments.

When you focus on your company’s marketing efforts, you help to ensure that it will thrive. The effort you put in to create positive marketing campaigns will pay dividends both now and in the future. Never forget that you need to constantly look for new methods to embrace in your effort to keep your business in the public’s minds.