Disclosure: This post may contain affiliate links, meaning we get a commission if you decide to make a purchase through our links, at no cost to you. Please read our disclosure for more info.
Last Updated on October 14, 2016 by Work In My Pajamas
There are many ways to market your business online, but one of the oldest methods is still one of the most effective. Email marketing has been used since the advent of the internet and email, but with social media, many people think it is passé. However, email marketing should still be a part of your overall online marketing strategy. Statistics show for every dollar spent on email marketing, it can generate up a $38 return on investment. It can also be used to reach out to a broader range of clients than other forms of marketing. Email marketing can be used to reach out to your current customers and website visitors to offer exclusive promotional pricing or to share news about your company.
Even very successful social media businesses like Facebook and Twitter use email marketing to reach their users. If you have accounts on these platforms, then you’ve probably received notification emails about someone tagging you in a photograph, commenting on your post or announcements from the company about new features. If these very successful companies still use email marketing, then why shouldn’t yours? The Social Panda digital marketing team can create an email database by adding sign-up boxes on websites, offering exclusive discounts through social media in exchange for email addresses and create an online newsletter for your company to send out on a regular basis. Although promoting your business through social media is mandatory, email marketing has the potential to reach more people.
Experts have estimated by the end of this year there will be approximately 4.3 billion email accounts. That is four times the size of Facebook, which has approximately 1 billion users. Research shows 91% of all consumers check their email at least once a day. With more people carrying mobile devices, such as tablet PCs and mobile phones, consumers can be reached wherever they are at any time of day through email. Research also shows the average person checks their mobile phones about 34 times a day and approximately 64% of them read their emails on their phones. With the help of Social Panda digital marketing, your business can increase your online sales by using email marketing to promote your products.
Even if you don’t sell products online, your brick and mortar business can use the expertise of Social Panda digital marketing to increase sales of your products and services. They can use your company’s email database to send coupons to your customers or to advertise weekly specials. Research shows 27% of consumers will subscribe to store or product emails in order to save money, so your business can use this to get more people to visit your stores. A good online marketing strategy will include a variety of services, including SEO, content creation, social media management, PPC and email marketing. Using email is less expensive than other forms of advertising because you can reach out to more people to increase traffic to your brick and mortar business or to your website to increase sales.