marketing

Entrepreneurial Spirit: How to Make a First Year Startup Continue

There are many things that entrepreneurs can do in order to make sure their business his successful during the first year of operation. According to Peter Paul Office Equipment, even something as simple as having high quality office furniture can help solidify the feeling that they are serious about the object of running their business […]

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Don’t Forget: Marketing is a Negotiation Process

There is still something to be said for the power of a handshake and a mutual understand based on compromise. When you factor in pressure to recoup losses from disappointing economic trends, it’s easy to forget that marketing isn’t just about throwing together a fantastic ad campaign and hoping for the best. Marketing often involves

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