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Last Updated on January 20, 2024 by Work In My Pajamas
If you are a smart business owner, then you likely have a social media campaign in action. However, after creating great social media profiles and updating them with fresh content often, you may not be getting as many “likes,” “re-tweets,” and those elusive “shares” as often as you wish you were.
No social media campaign can truly be called successful if there are few people who find your posts engaging enough to interact with your company online. Don’t worry that you will have to spend a fortune getting social media engagement up, because you can just follow these five tips to boosting your social media engagement for free.
In This Post:
1. Begin Posting More Images
A study of how Facebook and Twitter posts revealed that photos are much more likely to gain “likes,” “shares,” comments, and “re-tweets” than any other type of post. The posts that the study found least engaging were simple text posts.
How can you use this information to your advantage? There are two ways — you can begin adding images to your text posts, and you can also post images alone.
2. Ask Questions
People love feeling helpful and sharing their opinions, so if you ask your social media follower a question, they are much more likely to comment on your post.
What types of questions should you ask? Remember to stay away from controversial topics, including politics. Good questions are thought-provoking and unlikely to get responses that may be incoherent with your business’s values.
For example, if your company sells products to small businesses, ask your followers for tips they can give other new business owners for insuring a business. Many small business owners love helping others succeed, and many are likely to chime in with helpful advice.
This tip comes from the most popular social media website today. Facebook encourages businesses who advertise with them to post short videos to increase engagement in their social media campaigns. They also recommend that business owners use the videos to tell stories and ensure that the video is engaging with and without sound.
Your videos should only be about 1 minute and 30 seconds in length, because a study on Facebook video engagement revealed that viewers are most likely to watch and engage with videos of this length.
4. Give Your Followers a Good Laugh
If you are wondering just what type of photos and videos are most likely to engage your audience, remember that many people love comedy. In fact, entertaining content is among one of the top five reasons people follow particular brands or individuals online.
While social media is business for you, your followers are likely spending time on the sites simply to relax and unwind. In addition, if you consider what often “goes viral” on the internet, comedy triumphs all other types of content.
If you post a video that is so funny it goes viral, then you can look forward to your company or brand being seen all over the world.
5. Embrace America’s Love of Animals
Over sixty-percent of all Americans own pets. Not only that nine in 10 pet owners see their pet as a member of their family. Pet owners enjoy poking fun at the quirks of their beloved companions and also enjoy simply seeing other animals they find “cute” on social media. Due to the popularity of animals, and depending on your niche and target audience, it’s likely you can increase your social media engagement simply by incorporating furry friends into your social strategy.
Do you plan to create a short video to post on your social media profiles, but don’t have any employees skilled at working behind or in front of a camera and can’t afford to hire a video production company? Believe it or not, people interact more with raw and authentic video on social media more than they do with video that has been edited and produced. For example, the Edelman 2023 Goodpurpose study demonstrated that where quality and price were equal the leading purchase driver for 53% of consumers was ‘social purpose’.
Running a good social media campaign can truly be one of the most effective and affordable ways to increase your business or brand awareness and gain new customers. You may have already learned that while not an easy task in itself, creating your social media profiles and posting regular content is actually not the most challenging part of social media marketing, because increasing your social media engagement can be much more challenging.
